Police Light Blue Deo for Men 200 ml

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Police Light Blue Deo for Men 200 ml
Smart Rank ⓘ 63/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Stay fresh and confident all day with long-lasting protection against sweat and odor
  • Masculine and invigorating scent designed for men with active lifestyles
  • Convenient 200 ml size perfect for everyday use to keep you feeling fresh and dry
  • Enjoy a refreshing deodorant that can keep up with your busy schedule

Market-Based Score (India)

66/100 (3.30/5)
Decent
Police Light Blue Deo for Men 200 ml holds a strong position in the competitive Indian deodorant market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.7★ 219
Total / Avg 3.70★ 219
Consensus: 3.70★ from 219 total reviews
Rs.145.00 Rs.499.00
Best price from Amazon.in Amazon.in
Details

Police Light Blue Deo for Men 200 ml


Key Features: - Long-lasting and refreshing fragrance - Provides all-day protection against body odor - Easy to carry and travel-friendly packaging
For whom: This deodorant is specifically designed for men who lead an active lifestyle and need a reliable product to keep them fresh and confident all day long.
Pros: - The light blue scent is subtle yet invigorating - The 200 ml size bottle lasts a long time - The spray nozzle provides a fine mist for even coverage
Cons: - Some users may prefer a stronger scent - The packaging could be more stylish

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features align well with preferences of Indian male consumers. Mint
Brand Strength 20 10 Police brand well-recognized among Indian consumers. Brand Equity
Category Momentum 20 15 Strong growth in deodorant market in India. Euromonitor
Price Positioning 20 10 Competitively priced for the Indian market. Business Standard
Competition 10 8 Facing strong competition from established and new brands. Livemint
Use-case Advantage 5 3 Offers long-lasting freshness suitable for Indian climate. Hindu
Final Market Score 100 66/100 (3.30/5) Police Light Blue Deo for Men 200 ml holds a strong position in the competitive Indian deodorant market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features align well with preferences of Indian male consumers.
    Sources: Mint
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Police brand well-recognized among Indian consumers.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong growth in deodorant market in India.
    Sources: Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the Indian market.
    Sources: Business Standard
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from established and new brands.
    Sources: Livemint
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers long-lasting freshness suitable for Indian climate.
    Sources: Hindu
Summary
Police Light Blue Deo for Men 200 ml holds a strong position in the competitive Indian deodorant market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.145.00 Rs.499.00

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Estimated Delivery: 2-3 days
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Rs.145.00 Rs.499.00