Nykaa So Creme Creamy Matte Lipstick Deja Nude

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Rich and creamy matte lipstick that won't dry out your lips
  • Easy application with a smooth and creamy formula
  • Long-lasting wear with a comfortable matte finish
  • Enriched with Vitamin E for added hydration

Market-Based Score (India)

76/100 (3.80/5)
Good value
Nykaa So Creme Creamy Matte Lipstick Deja Nude is well-positioned in the Indian lipstick market.
Rs.299.00 Rs.329.00
Best price from Amazon.in Amazon.in
Key Features
Category Lipstick
Price 329.0000
Finish Matte
Formula Creamy
Hydration Enriched with Vitamin E
Pros Creamy texture, Long-lasting formula, Variety of shades
Cons May require touch-ups throughout the day
Details

Nykaa So Creme Creamy Matte Lipstick Deja Nude

Nykaa So Creme Creamy Matte Lipstick in Deja Nude is a rich and creamy lipstick that provides a matte finish without drying out the lips.

Key Features: - Creamy formula for easy application - Matte finish for long-lasting wear - Enriched with Vitamin E for added hydration

For whom: This lipstick is suitable for anyone looking for a comfortable matte lipstick that doesn't feel drying on the lips.

Pros: - Creamy texture glides on smoothly - Long-lasting formula - Variety of shades available

Cons: - May require touch-ups throughout the day

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Matte finish and creamy texture align with current trends. Vogue
Brand Strength 20 18 Nykaa's strong brand presence and customer loyalty. Brandwatch
Category Momentum 20 15 Growing demand for lipsticks in Indian market. Mintel
Price Positioning 20 10 Competitive pricing compared to similar products. Retail360
Competition 10 8 Facing moderate competition from other popular brands. Cosmopolitan
Use-case Advantage 5 5 Versatile shade suitable for various occasions. Elle
Final Market Score 100 76/100 (3.80/5) Nykaa So Creme Creamy Matte Lipstick Deja Nude is well-positioned in the Indian lipstick market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Matte finish and creamy texture align with current trends.
    Sources: Vogue
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Nykaa's strong brand presence and customer loyalty.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for lipsticks in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar products.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other popular brands.
    Sources: Cosmopolitan
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile shade suitable for various occasions.
    Sources: Elle
Summary
Nykaa So Creme Creamy Matte Lipstick Deja Nude is well-positioned in the Indian lipstick market.

Price Comparison

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Rs.299.00 Rs.329.00

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Nykaa So Creme Creamy Matte Lipstick Deja Nude

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Best price
Rs.299.00 Rs.329.00