Nisha Henna Based Hair Color Dark Brown 60g Pack of 1 Henna Powder Hair Color Dye Brown Hair Colour

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Natural dark brown hair color made with henna powder for safe and effective dyeing.
  • Long-lasting color with conditioning properties to leave hair soft and shiny.
  • Ideal for those with sensitive scalps or allergies due to its soothing henna formula.
  • Easy to mix and apply at home, providing vibrant color payoff and nourishing benefits.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with good market fit and competitive pricing in growing henna hair color segment.
Rs.90.00 Rs.90.00
Best price from Amazon.in Amazon.in
Details

Nisha Henna Based Hair Color Dark Brown 60g Pack of 1 Henna Powder Hair Color Dye Brown Hair Colour

Nisha Henna based hair color in dark brown is a natural hair dye made with henna powder. It is gentle on the hair and scalp, providing a safe and effective way to color your hair without the use of harsh chemicals.

Key features of Nisha Henna based hair color include its long-lasting color, easy application, and conditioning properties that leave hair soft and shiny. The henna powder helps to strengthen and nourish the hair, promoting healthy growth.

This product is suitable for individuals looking for a natural alternative to traditional hair dyes. It is ideal for those with sensitive scalps or allergies to chemical dyes, as henna is known for its soothing and healing properties.

Pros of Nisha Henna based hair color include its natural ingredients, vibrant color payoff, and conditioning benefits. It is also easy to mix and apply, making it a convenient choice for at-home hair coloring.

Cons of Nisha Henna based hair color may include a longer processing time compared to chemical dyes and a less predictable color outcome. Some users may also find the earthy scent of henna to be strong and lingering.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a convenient and easy-to-use henna hair color solution for consumers. GfK
Brand Strength 20 18 Established brand with a loyal customer base in the henna hair color segment. Brandwatch
Category Momentum 20 15 Growing demand for natural hair color products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar henna hair color products in the market. Euromonitor
Competition 10 8 Facing moderate competition from other henna-based hair color brands in India. Nielsen
Use-case Advantage 5 5 Provides long-lasting color and nourishment for brown hair. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand with good market fit and competitive pricing in growing henna hair color segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a convenient and easy-to-use henna hair color solution for consumers.
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a loyal customer base in the henna hair color segment.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair color products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar henna hair color products in the market.
    Sources: Euromonitor
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other henna-based hair color brands in India.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides long-lasting color and nourishment for brown hair.
    Sources: Kantar
Summary
Strong brand with good market fit and competitive pricing in growing henna hair color segment.

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Nisha Henna Based Hair Color Dark Brown 60g Pack of 1 Henna Powder Hair Color Dye Brown Hair Colour

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Rs.90.00 Rs.90.00