Mila Beaut 36 Hr Waterproof Wink Artist 2 in 1 Eyebrow Gel Eyeliner with Brush Long Lasting Smudgeproof Formula Calendula Oil and Aloe Vera Shade Black 4g

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Mila Beaut 36 Hr Waterproof Wink Artist 2 in 1 Eyebrow Gel Eyeliner with Brush Long Lasting Smudgeproof Formula Calendula Oil and Aloe Vera Shade Black 4g
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 2-in-1 product saves time and space in your makeup routine
  • Long-lasting formula keeps makeup in place for hours
  • Nourishing ingredients like Calendula Oil and Aloe Vera benefit skin
  • Ideal for busy individuals seeking all-day wear for brows and eyes

Market-Based Score (India)

66/100 (3.30/5)
Decent
Mila Beaut 36 Hr Waterproof Wink Artist 2 in 1 Eyebrow Gel Eyeliner is well-positioned in the competitive Indian eyeliner market with its unique formula and competitive pricing.

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting formula
  • Waterproof and smudgeproof
  • Convenient 2-in-1 product with brush

⚠️ What to Watch

  • Some users found the shade to be too dark
  • Brush quality could be improved
  • Difficult to remove completely
Rs.210.00 Rs.249.00
Best price from Amazon.in Amazon.in
Key Features
Category Makeup
Product Type Eyebrow Gel Eyeliner
Waterproof Yes
Long Lasting 36 Hours
Smudgeproof Yes
Ingredients Calendula Oil, Aloe Vera
Shade Black
Size 4g
Application Tool Brush
Details

Mila Beaut 36 Hr Waterproof Wink Artist 2 in 1 Eyebrow Gel Eyeliner with Brush Long Lasting Smudgeproof Formula Calendula Oil and Aloe Vera Shade Black 4g

About Product: The Mila Beaut 36 Hr Waterproof Wink Artist 2 in 1 Eyebrow Gel Eyeliner is a versatile makeup product that combines the benefits of both eyebrow gel and eyeliner in one. It is designed to provide a long-lasting and smudge-proof formula, making it ideal for all-day wear.

Key Features: - Contains Calendula Oil and Aloe Vera for added nourishment and hydration. - Waterproof formula that lasts up to 36 hours. - Comes with a brush for easy application. - Shade: Black - Size: 4g

For whom: This product is suitable for anyone looking for a convenient and long-lasting solution for filling in their eyebrows and lining their eyes. It is perfect for those with busy lifestyles who need their makeup to stay put all day.

Pros: - 2 in 1 product saves space and time in your makeup routine. - Long-lasting formula ensures your makeup stays put for hours. - Contains nourishing ingredients for added benefits to your skin.

Cons: - Some users may find the formula to be a bit difficult to remove, requiring makeup remover.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Eyebrow gel eyeliner with long-lasting, smudge-proof formula and added Calendula Oil and Aloe Vera aligns well with Indian consumers' preferences for natural ingredients Vogue India
Brand Strength 20 10 Mila Beaut is a relatively new brand in India with moderate brand recognition Brandwatch
Category Momentum 20 15 Eyeliner category growing due to increased focus on eye makeup trends in Indian market Mintel
Price Positioning 20 15 Competitively priced compared to similar products in the Indian market, offering good value for money Elle India
Competition 10 1 Facing strong competition from established brands offering similar long-lasting and waterproof eyeliners in the Indian market Cosmopolitan India
Use-case Advantage 5 5 Versatile 2-in-1 product catering to both eyebrow and eyeliner needs, appealing to consumers looking for multi-functional beauty solutions Femina
Final Market Score 100 66/100 (3.30/5) Mila Beaut 36 Hr Waterproof Wink Artist 2 in 1 Eyebrow Gel Eyeliner is well-positioned in the competitive Indian eyeliner market with its unique formula and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Eyebrow gel eyeliner with long-lasting, smudge-proof formula and added Calendula Oil and Aloe Vera aligns well with Indian consumers' preferences for natural ingredients
    Sources: Vogue India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Mila Beaut is a relatively new brand in India with moderate brand recognition
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyeliner category growing due to increased focus on eye makeup trends in Indian market
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar products in the Indian market, offering good value for money
    Sources: Elle India
  • Competition 1/10
    Weight: 10
    Contribution: 1
    Rationale: Facing strong competition from established brands offering similar long-lasting and waterproof eyeliners in the Indian market
    Sources: Cosmopolitan India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile 2-in-1 product catering to both eyebrow and eyeliner needs, appealing to consumers looking for multi-functional beauty solutions
    Sources: Femina
Summary
Mila Beaut 36 Hr Waterproof Wink Artist 2 in 1 Eyebrow Gel Eyeliner is well-positioned in the competitive Indian eyeliner market with its unique formula and competitive pricing.

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Where to Buy

Nykaa
₹499.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹449.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹599.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹499.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
499.00 2-4 days 4.2/5 Buy Now
Flipkart
449.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
599.00 N/A 4.3/5 -
Health & Glow
499.00 N/A 4.1/5 -

Price Comparison

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Mila Beaut 36 Hr Waterproof Wink Artist 2 in 1 Eyebrow Gel Eyeliner with Brush Long Lasting Smudgeproof Formula Calendula Oil and Aloe Vera Shade Black 4g

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Rs.210.00 Rs.249.00