MGH Herbals Organic Indigo Powder Organic for Hair Black Colour 200 Grams Natural Avuri Leaf Powder Neela Amari Neel Patti Neelayamari Neli Aku Indico

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Organic indigo powder for natural black hair color
  • Nourishes hair with Avuri leaf powder for strength
  • Safe for sensitive scalp and those allergic to chemicals
  • Ideal for individuals seeking natural and herbal hair care

Market-Based Score (India)

66/100 (3.30/5)
Decent
MGH Herbals Organic Indigo Powder is well-positioned in the growing Indian natural hair color market.
Rs.159.00 Rs.499.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Organic Indigo Powder
Weight 200 grams
Key Ingredients Avuri Leaf Powder
Chemical Free Yes
Usage Natural Hair Coloring
Target Users Individuals with sensitive scalp
Pros Natural black color, Nourishes hair
Cons Multiple applications may be needed
Details

MGH Herbals Organic Indigo Powder Organic for Hair Black Colour 200 Grams Natural Avuri Leaf Powder Neela Amari Neel Patti Neelayamari Neli Aku Indico

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Key Features:
- Made from organic indigo powder for hair black color
- Contains natural Avuri leaf powder for hair nourishment
- Comes in a 200 grams pack for multiple use
- Free from harmful chemicals and additives


For whom:
- Individuals looking for a natural and organic hair coloring solution
- People with sensitive scalp or allergies to chemical dyes
- Those who prefer herbal products for hair care


Pros:
- Provides a natural black color to hair
- Nourishes and strengthens hair with Avuri leaf powder
- Easy to use and safe for frequent application


Cons:
- May require multiple applications for desired color intensity
- Slight herbal scent may not be preferred by everyone

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a wide range of natural ingredients for hair coloring IndiaRetailing
Brand Strength 20 10 Established reputation for quality organic hair care products Brandwatch
Category Momentum 20 15 Growing demand for natural hair care products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar organic hair color products Euromonitor
Competition 10 6 Facing competition from other established organic hair color brands RetailToday
Use-case Advantage 5 5 Provides long-lasting black color with natural ingredients BeautyInsider
Final Market Score 100 66/100 (3.30/5) MGH Herbals Organic Indigo Powder is well-positioned in the growing Indian natural hair color market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a wide range of natural ingredients for hair coloring
    Sources: IndiaRetailing
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established reputation for quality organic hair care products
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair care products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar organic hair color products
    Sources: Euromonitor
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established organic hair color brands
    Sources: RetailToday
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides long-lasting black color with natural ingredients
    Sources: BeautyInsider
Summary
MGH Herbals Organic Indigo Powder is well-positioned in the growing Indian natural hair color market.

Quick Compare

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Where to Buy

Flipkart
₹399.00
2-3 days · ⭐ 4.2/5
Buy
Amazon India
₹499.00
2-4 days · ⭐ 4.5/5
Buy
Nykaa
₹450.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹480.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
399.00 2-3 days 4.2/5 Buy Now
Amazon India
499.00 2-4 days 4.5/5 Buy Now
Nykaa
450.00 N/A 4.3/5 -
Health & Glow
480.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.159.00 Rs.499.00

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MGH Herbals Organic Indigo Powder Organic for Hair Black Colour 200 Grams Natural Avuri Leaf Powder Neela Amari Neel Patti Neelayamari Neli Aku Indico

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Best price
Rs.159.00 Rs.499.00