MARS Won t Smudge Won t Budge Smooth Glide Matte Kajal Pencil Long Stay Waterproof 1 4G 02 High Tide Blue

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MARS Won t Smudge Won t Budge Smooth Glide Matte Kajal Pencil Long Stay Waterproof 1 4G 02 High Tide Blue
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting, waterproof formula for all-day wear
  • Smooth glide application for easy use
  • Vibrant blue shade adds a pop of color
  • Matte finish for a modern look

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned in the Indian eyeliner market with strong brand and feature fit.

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting waterproof formula
  • Smooth and easy application
  • Vibrant color payoff

⚠️ What to Watch

  • Difficult to remove completely
  • May smudge slightly after extended wear
  • Limited shade range
Rs.278.00 Rs.299.00
Best price from Amazon.in Amazon.in
Key Features
Category Kajal Pencil
Color High Tide Blue
Formula Long-lasting
Waterproof Yes
Finish Matte
Application Smooth glide
Price 299.0000
Details

MARS Won t Smudge Won t Budge Smooth Glide Matte Kajal Pencil Long Stay Waterproof 1 4G 02 High Tide Blue

About Product: The MARS Won't Smudge Won't Budge Smooth Glide Matte Kajal Pencil is a long-lasting, waterproof kajal pencil that provides a smooth glide for easy application. It comes in a beautiful shade of High Tide Blue, perfect for adding a pop of color to your makeup look. Key Features: - Long-lasting formula - Waterproof - Smooth glide for easy application - Matte finish - Beautiful shade of High Tide Blue For whom: This kajal pencil is perfect for anyone looking for a long-lasting, waterproof eyeliner in a vibrant blue shade. It is great for those who want to add a pop of color to their makeup look and prefer a matte finish. Pros: - Long-lasting formula stays put all day - Waterproof, perfect for all-day wear - Smooth glide makes application easy - Beautiful shade of High Tide Blue adds a fun pop of color Cons: - Some users may prefer a softer formula for easier blending

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Waterproof, long-stay kajal with smooth glide appeals to Indian consumers. Vogue
Brand Strength 20 18 Established brand with loyal customer base in India. Brand Equity
Category Momentum 20 15 Growing demand for colorful eyeliners in Indian market. Mintel
Price Positioning 20 10 Competitively priced for the features offered in the Indian market. Retail360
Competition 10 0 Intense competition in the Indian eyeliner market from both local and international brands. ET BrandEquity
Use-case Advantage 5 3 Unique blue shade stands out for festive and special occasions. Femina
Final Market Score 100 66/100 (3.30/5) Well-positioned in the Indian eyeliner market with strong brand and feature fit.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Waterproof, long-stay kajal with smooth glide appeals to Indian consumers.
    Sources: Vogue
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with loyal customer base in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for colorful eyeliners in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the features offered in the Indian market.
    Sources: Retail360
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the Indian eyeliner market from both local and international brands.
    Sources: ET BrandEquity
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Unique blue shade stands out for festive and special occasions.
    Sources: Femina
Summary
Well-positioned in the Indian eyeliner market with strong brand and feature fit.

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Where to Buy

Nykaa
₹199.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹175.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹199.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹185.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
199.00 2-4 days 4.2/5 Buy Now
Flipkart
175.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
199.00 N/A 4.3/5 -
Health & Glow
185.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.278.00 Rs.299.00

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MARS Won t Smudge Won t Budge Smooth Glide Matte Kajal Pencil Long Stay Waterproof 1 4G 02 High Tide Blue

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Rs.278.00 Rs.299.00