MARS Northern Lights In A Pencil Retractable Eyeliner 0 35gm 04 SIBERIAN SPECTRUM Duo Chrome Shimmer Effect Long Lasting Water Restiant Smudge Resistant Silky Smooth Glide

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Add a pop of color and shimmer to your eye makeup routine with unique duo chrome effect
  • Long-lasting formula stays put all day, perfect for busy lifestyles
  • Water-resistant and smudge-resistant for a flawless finish
  • Silky smooth glide for easy application, ideal for those seeking convenience

Market-Based Score (India)

76/100 (3.80/5)
Good value
Innovative eyeliner with strong brand presence and competitive pricing.
Rs.319.00 Rs.349.00
Best price from Amazon.in Amazon.in
Details

MARS Northern Lights In A Pencil Retractable Eyeliner 0 35gm 04 SIBERIAN SPECTRUM Duo Chrome Shimmer Effect Long Lasting Water Restiant Smudge Resistant Silky Smooth Glide



Key Features: - Duo chrome shimmer effect for a unique and eye-catching look - Long-lasting formula that stays put all day - Water-resistant and smudge-resistant for a flawless finish - Silky smooth glide for easy application

For whom: This eyeliner is perfect for those who want to add a pop of color and shimmer to their eye makeup routine. The long-lasting formula is great for those with busy lifestyles who need their makeup to stay in place all day.

Pros: - Unique duo chrome shimmer effect - Long-lasting formula - Water-resistant and smudge-resistant - Easy application with silky smooth glide

Cons: - Some users may find the shimmer effect too bold for everyday wear - May require a few swipes for intense color payoff

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique duo chrome shimmer effect aligns with current market trends. Vogue
Brand Strength 20 18 Established brand reputation in cosmetics industry in India. Euromonitor
Category Momentum 20 15 Growing demand for innovative eyeliners in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium eyeliners in India. Forbes
Competition 10 8 Facing moderate competition from other high-end eyeliners in India. Cosmopolitan
Use-case Advantage 5 5 Long-lasting and water-resistant properties cater to Indian climate. Elle
Final Market Score 100 76/100 (3.80/5) Innovative eyeliner with strong brand presence and competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique duo chrome shimmer effect aligns with current market trends.
    Sources: Vogue
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand reputation in cosmetics industry in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for innovative eyeliners in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium eyeliners in India.
    Sources: Forbes
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other high-end eyeliners in India.
    Sources: Cosmopolitan
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Long-lasting and water-resistant properties cater to Indian climate.
    Sources: Elle
Summary
Innovative eyeliner with strong brand presence and competitive pricing.

Where to Buy

Nykaa
₹299.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹275.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹320.00
N/A · ⭐ 4.3/5
-
Lifestyle
₹299.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
299.00 2-4 days 4.2/5 Buy Now
Flipkart
275.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
320.00 N/A 4.3/5 -
Lifestyle
299.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.319.00 Rs.349.00

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MARS Northern Lights In A Pencil Retractable Eyeliner 0 35gm 04 SIBERIAN SPECTRUM Duo Chrome Shimmer Effect Long Lasting Water Restiant Smudge Resistant Silky Smooth Glide

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Best price
Rs.319.00 Rs.349.00