Iba Must Have No Mistake Eyeliner Pen Deep Black 1 1ml For Eye Makeup Ultra Matte Finish Smudgeproof Waterproof Transferproof 24 Hr Long Stay Formula Halal Certified Vegan Makeup

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get a reliable and long-lasting deep black eyeliner with an ultra-matte finish for a bold look.
  • Enjoy smudge-proof, waterproof, and transfer-proof formula that stays put for 24 hours.
  • Suitable for those with specific dietary and religious preferences as it's halal certified and vegan.
  • Perfect for anyone seeking a halal certified and vegan eyeliner that provides a dramatic look.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive features, but faces stiff competition in the Indian eyeliner market.
Rs.324.00 Rs.499.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyeliner
Finish Ultra-matte
Waterproof Yes
Smudgeproof Yes
Transferproof Yes
Long Stay 24H
Halal Certified Yes
Vegan Yes
Volume 1ml
Price 499.0000
Details

Iba Must Have No Mistake Eyeliner Pen Deep Black 1 1ml For Eye Makeup Ultra Matte Finish Smudgeproof Waterproof Transferproof 24 Hr Long Stay Formula Halal Certified Vegan Makeup



Key Features: - Iba Must Have No Mistake Eyeliner Pen is a deep black eyeliner pen that provides an ultra-matte finish. - This eyeliner is smudge-proof, waterproof, and transfer-proof, ensuring long-lasting wear throughout the day. - The 24-hour long stay formula ensures that your eyeliner stays put all day long. - Halal certified and vegan makeup, making it suitable for those with specific dietary and religious preferences.

For whom: - This eyeliner pen is perfect for anyone looking for a reliable and long-lasting eyeliner that is both halal certified and vegan.

Pros: - Ultra-matte finish for a bold and dramatic look. - Long-lasting formula that stays put for 24 hours. - Halal certified and vegan makeup for those with specific dietary and religious preferences.

Cons: - Some users may find the formula to be too drying for their liking. - The deep black color may be too intense for those looking for a more subtle look.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features like smudgeproof, waterproof, and transferproof are highly sought after in India. Euromonitor
Brand Strength 20 18 Strong brand reputation for halal certified vegan makeup. Brandwatch
Category Momentum 20 15 Growing demand for long-lasting eyeliners in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 8 Facing competition from established and emerging brands in the eyeliner market. WWD
Use-case Advantage 5 5 Addresses the need for long-lasting makeup for daily wear. Vogue
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive features, but faces stiff competition in the Indian eyeliner market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features like smudgeproof, waterproof, and transferproof are highly sought after in India.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand reputation for halal certified vegan makeup.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for long-lasting eyeliners in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from established and emerging brands in the eyeliner market.
    Sources: WWD
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for long-lasting makeup for daily wear.
    Sources: Vogue
Summary
Strong brand with competitive features, but faces stiff competition in the Indian eyeliner market.

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Where to Buy

Nykaa
₹325.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹299.00
2-3 days · ⭐ 4.1/5
Buy
Flipkart
₹349.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹399.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹349.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
325.00 2-4 days 4.2/5 Buy Now
Amazon India
299.00 2-3 days 4.1/5 Buy Now
Flipkart
349.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
399.00 N/A 4.3/5 -
Health & Glow
349.00 N/A 4.0/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.324.00 Rs.499.00

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Iba Must Have No Mistake Eyeliner Pen Deep Black 1 1ml For Eye Makeup Ultra Matte Finish Smudgeproof Waterproof Transferproof 24 Hr Long Stay Formula Halal Certified Vegan Makeup

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Rs.324.00 Rs.499.00