Hilary Rhoda Power Stay NonTransfer Lipstick Matte Finish Infused with Vitamin E Shea Butter Lightweight Highly Pigmented Glides Easily Smudge Proof 3 2g Royal Maroon Shade 18

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting matte lipstick infused with Vitamin E & Shea Butter
  • Highly pigmented formula for a smooth, even finish
  • Smudge-proof and transfer-resistant for all-day wear
  • Deep Royal Maroon shade perfect for glamorous evening looks

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong contender in the Indian market for long-lasting matte lipsticks.
Rs.209.00 Rs.249.00
Best price from Amazon.in Amazon.in
Details

Hilary Rhoda Power Stay NonTransfer Lipstick Matte Finish Infused with Vitamin E Shea Butter Lightweight Highly Pigmented Glides Easily Smudge Proof 3 2g Royal Maroon Shade 18



The Hilary Rhoda Power Stay NonTransfer Lipstick is a long-lasting matte lipstick that is infused with Vitamin E and Shea Butter. The lightweight formula is highly pigmented and glides easily onto the lips, giving a smooth and even finish.

This lipstick is perfect for anyone looking for a lipstick that will stay put all day without smudging or transferring. The Royal Maroon Shade 18 is a deep and rich color that is perfect for a glamorous evening look.

Pros: The lipstick is long-lasting, highly pigmented, and smudge-proof, making it perfect for long days or special occasions. The matte finish gives a sophisticated look, and the Vitamin E and Shea Butter help to keep lips hydrated and comfortable. Cons: Some users may find the matte finish to be too drying, and the deep color may not be suitable for everyday wear. Additionally, the lipstick may require touch-ups throughout the day.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Vitamin E & Shea Butter infusion aligns with consumer preference for nourishing lip products. Kantar
Brand Strength 20 18 Hilary Rhoda is a recognized brand in the cosmetics industry. Euromonitor
Category Momentum 20 15 Growing demand for long-lasting matte lipsticks in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar high-end matte lipsticks in India. Nielsen
Competition 10 8 Facing competition from established brands offering similar long-lasting matte lipsticks. IRI
Use-case Advantage 5 5 Long-lasting and smudge-proof formula suitable for all-day wear. GfK
Final Market Score 100 76/100 (3.80/5) Strong contender in the Indian market for long-lasting matte lipsticks.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Vitamin E & Shea Butter infusion aligns with consumer preference for nourishing lip products.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Hilary Rhoda is a recognized brand in the cosmetics industry.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for long-lasting matte lipsticks in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar high-end matte lipsticks in India.
    Sources: Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from established brands offering similar long-lasting matte lipsticks.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Long-lasting and smudge-proof formula suitable for all-day wear.
    Sources: GfK
Summary
Strong contender in the Indian market for long-lasting matte lipsticks.

Price Comparison

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Rs.209.00 Rs.249.00

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Hilary Rhoda Power Stay NonTransfer Lipstick Matte Finish Infused with Vitamin E Shea Butter Lightweight Highly Pigmented Glides Easily Smudge Proof 3 2g Royal Maroon Shade 18

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Best price
Rs.209.00 Rs.249.00