Blue Heaven Ultimatte NonTransfer lipstick for women Enriched with Shea Butter Vitamin E Matte Finish Smudge Proof Waterproof Long Lasting Lipstick Upto 12Hrs 2 2g 04 Red

0 reviews
Smart Rank ⓘ 52/100
Based on Market Score (86/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting matte finish for up to 12 hours
  • Enriched with Shea Butter and Vitamin E for nourishment
  • Smudge-proof and waterproof formula for all-day wear
  • Bold red color that stays put through any activity

Market-Based Score (India)

86/100 (4.30/5)
Excellent
Competitively priced, high-quality long-lasting lipstick with strong brand presence in the Indian market.
Rs.235.00 Rs.290.00
Best price from Amazon.in Amazon.in
Details

Blue Heaven Ultimatte NonTransfer lipstick for women Enriched with Shea Butter Vitamin E Matte Finish Smudge Proof Waterproof Long Lasting Lipstick Upto 12Hrs 2 2g 04 Red

This Blue Heaven Ultimatte NonTransfer lipstick is a must-have for all women who love a matte finish that stays put all day long.

Key features of this lipstick include its enriched formula with Shea Butter and Vitamin E, making it both nourishing and long-lasting.

This lipstick is perfect for anyone who wants a bold, red lip color that won't budge no matter what activities they have planned for the day.

Pros of this lipstick include its smudge-proof and waterproof formula, as well as its ability to last up to 12 hours without needing to reapply.

Cons of this lipstick may include the need for an oil-based makeup remover to fully remove it at the end of the day.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Matte finish, smudge-proof, and waterproof align with current lipstick trends. Vogue India
Brand Strength 20 18 Blue Heaven known for affordable quality cosmetics in India. Brand Equity
Category Momentum 20 15 Growing demand for long-lasting lipsticks in Indian market. Mintel
Price Positioning 20 16 Competitively priced for the features offered in the Indian market. Retail Today
Competition 10 10 Facing competition from established and emerging lipstick brands in India. Cosmopolitan India
Use-case Advantage 5 3 Long-lasting formula suitable for all-day wear. Elle India
Final Market Score 100 86/100 (4.30/5) Competitively priced, high-quality long-lasting lipstick with strong brand presence in the Indian market.
Market-Based Score
86/100 (4.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Matte finish, smudge-proof, and waterproof align with current lipstick trends.
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Blue Heaven known for affordable quality cosmetics in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for long-lasting lipsticks in Indian market.
    Sources: Mintel
  • Price Positioning 16/20
    Weight: 20
    Contribution: 16
    Rationale: Competitively priced for the features offered in the Indian market.
    Sources: Retail Today
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing competition from established and emerging lipstick brands in India.
    Sources: Cosmopolitan India
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Long-lasting formula suitable for all-day wear.
    Sources: Elle India
Summary
Competitively priced, high-quality long-lasting lipstick with strong brand presence in the Indian market.

Where to Buy

Nykaa
₹125.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹150.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹130.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹135.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
125.00 2-4 days 4.2/5 Buy Now
Flipkart
150.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
130.00 N/A 4.3/5 -
Health & Glow
135.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.235.00 Rs.290.00

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Blue Heaven Ultimatte NonTransfer lipstick for women Enriched with Shea Butter Vitamin E Matte Finish Smudge Proof Waterproof Long Lasting Lipstick Upto 12Hrs 2 2g 04 Red

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Best price
Rs.235.00 Rs.290.00