UrbanBotanics Pure Cold Pressed Olive Oil For Hair and Skin 100ml

UrbanBotanics Pure Cold Pressed Olive Oil For Hair and Skin 100ml

- UrbanBotanics Pure Cold Pressed Olive Oil is a versatile product that can be used for both hair and skin care.

- Key Features: - Cold pressed to retain maximum nutrients - Rich in antioxidants and vitamins - Moisturizes and nourishes hair and skin - Can be used as a massage oil or added to hair masks

- Suitable for individuals looking for a natural and effective solution for hair and skin care.

- Pros: - Multipurpose product for hair and skin - Cold pressed for maximum benefits - Lightweight and non-greasy formula - Suitable for all skin and hair types Cons: - Some may find the scent mild or unappealing - May be on the pricier side compared to other oils

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers pure cold-pressed olive oil suitable for hair and skin.	Gartner
Brand Strength	20	18	Established brand with positive reputation in the beauty segment.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair oils.	Euromonitor
Competition	10	8	Facing moderate competition from other established olive oil brands.	Forbes
Use-case Advantage	5	5	Versatile product catering to both hair and skin care needs.	Statista
Final Market Score	100	76/100 (3.80/5)	Strong brand with good fit and pricing in a growing market.

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