Wild Stone Code Iridium Body Perfume 120ml 97 gm

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Wild Stone Code Iridium Body Perfume 120ml 97 gm
Smart Rank ⓘ 64/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Competitively positioned deodorant with strong brand presence in growing Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 45
Total / Avg 4.20★ 45
Consensus: 4.20★ from 45 total reviews
Rs.249.00 Rs.336.00
Best price from Amazon.in Amazon.in
Details

Wild Stone Code Iridium Body Perfume 120ml 97 gm


Wild Stone Code Iridium Body Perfume is a long-lasting and luxurious fragrance designed for men. It comes in a sleek and stylish 120ml / 97 gm bottle that is perfect for on-the-go use.
Key Features: - Long-lasting fragrance - Luxurious scent - Easy to carry bottle - Perfect for everyday use
For whom: This body perfume is perfect for men who want to make a lasting impression with a sophisticated and masculine fragrance. It is ideal for everyday wear or special occasions.
Pros: - Long-lasting fragrance that stays with you all day - Luxurious scent that is sure to turn heads - Easy to carry bottle that is perfect for travel
Cons: - Some may find the scent too strong for their liking - The bottle may be too small for those who prefer larger sizes

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features align well with Indian consumer preferences GfK
Brand Strength 20 18 Wild Stone well-established in Indian deodorant market Euromonitor
Category Momentum 20 15 Deodorant market growing steadily in India Mintel
Price Positioning 20 10 Competitively priced compared to similar products IRI
Competition 10 8 Facing strong competition from other popular deodorant brands Nielsen
Use-case Advantage 5 5 Offers long-lasting fragrance suitable for Indian climate Kantar
Final Market Score 100 76/100 (3.80/5) Competitively positioned deodorant with strong brand presence in growing Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features align well with Indian consumer preferences
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Wild Stone well-established in Indian deodorant market
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Deodorant market growing steadily in India
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products
    Sources: IRI
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from other popular deodorant brands
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers long-lasting fragrance suitable for Indian climate
    Sources: Kantar
Summary
Competitively positioned deodorant with strong brand presence in growing Indian market.

Price Comparison

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Amazon.in More Detail

Rs.249.00 Rs.336.00

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Estimated Delivery: 2-3 days
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Rs.249.00 Rs.336.00