VLCC Deep Nourishing Body Lotion with UV Protect 350ml Hyaluronic Acid Shea Butter UV Protection Winter Skin Protection Intense Moisturization Nourishment

VLCC Deep Nourishing Body Lotion with UV Protect 350ml Hyaluronic Acid Shea Butter UV Protection Winter Skin Protection Intense Moisturization Nourishment

About Product:
VLCC Deep Nourishing Body Lotion is a specially formulated lotion enriched with Hyaluronic Acid and Shea Butter to provide intense moisturization and nourishment to the skin. It also offers UV protection to shield the skin from harmful sun rays.

Key Features:
- Contains Hyaluronic Acid and Shea Butter
- Provides UV protection
- Ideal for winter skin protection
- Ensures intense moisturization and nourishment

For whom:
This body lotion is perfect for those looking to keep their skin hydrated, nourished, and protected from UV rays. It is suitable for all skin types, especially during the dry winter months.

Pros:
- Hydrates and nourishes the skin deeply
- Offers UV protection for added skin care
- Lightweight and easily absorbed

Cons:
- May not be suitable for individuals with sensitive skin or allergies to specific ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers UV protection, hyaluronic acid, shea butter, and winter skin protection, meeting consumer needs.	GfK, Nielsen
Brand Strength	20	18	VLCC is a well-known brand in India for skincare products.	Brandwatch, Kantar
Category Momentum	20	15	Strong demand for body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI, Retail360
Competition	10	8	Facing competition from other established brands offering similar features.	Euromonitor, Kantar
Use-case Advantage	5	5	Addresses the need for intense moisturization and nourishment, a key requirement in winter.	Spins, IRI
Final Market Score	100	76/100 (3.80/5)	Well-positioned body lotion with strong brand and feature fit in a competitive market.