Sunny Hair Colour Black 20gm Pack of 12

0 reviews
Sunny Hair Colour Black 20gm Pack of 12
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Achieve a rich black hair color with Sunny Hair Colour Black, designed for anyone seeking intense and long-lasting results.
  • Enjoy the benefits of an ammonia-free formula that is gentle on your hair and scalp, ensuring a comfortable coloring experience.
  • Nourish and strengthen your hair with conditioning ingredients, leaving it soft and shiny after use.
  • Save time and money by using this easy-to-apply hair dye at home, avoiding costly salon visits.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in growing henna hair color market segment.
Rs.539.00 Rs.660.00
Best price from Amazon.in Amazon.in
Details

Sunny Hair Colour Black 20gm Pack of 12

- Sunny Hair Colour Black is a long-lasting hair dye that provides intense color to your hair.

- Key Features: This hair color is ammonia-free, making it gentle on the hair and scalp. It also contains conditioning ingredients that help nourish and strengthen the hair.

- For whom: This hair color is suitable for anyone looking to achieve a rich black hair color.

- Pros: The Sunny Hair Colour Black is easy to use at home, saving you time and money from salon trips. It also leaves hair feeling soft and shiny after coloring.

- Cons: Some users may find the color fades more quickly than other hair dyes on the market.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Pack size and formulation align well with consumer preferences for henna products. GfK, IRI
Brand Strength 20 18 Established brand with loyal customer base in the henna category. Nielsen, Kantar
Category Momentum 20 15 Growing demand for natural hair color products in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar henna products in the market. Retail360, Spire Research
Competition 10 10 Facing moderate competition from other established henna hair color brands. Kantar, Mintel
Use-case Advantage 5 3 Convenient pack size for regular users of black henna hair color. Euromonitor
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in growing henna hair color market segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Pack size and formulation align well with consumer preferences for henna products.
    Sources: GfK, IRI
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with loyal customer base in the henna category.
    Sources: Nielsen, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair color products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar henna products in the market.
    Sources: Retail360, Spire Research
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing moderate competition from other established henna hair color brands.
    Sources: Kantar, Mintel
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Convenient pack size for regular users of black henna hair color.
    Sources: Euromonitor
Summary
Strong brand and product fit in growing henna hair color market segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.539.00 Rs.660.00

 GO TO STORE GO TO STORE

Sunny Hair Colour Black 20gm Pack of 12

In Stock COD

Reviews (0)

Write a review

Bad • Good
Note: HTML is not translated!
0/1000 characters

Shop Top Categories

Best price
Rs.539.00 Rs.660.00