SUGAR Cosmetics Gloss Boss 24Hr Glossy Eyeliner Gel With Brush Smudeproof Waterproof 01 Back In Black Black Eyeliner 3Ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned eyeliner with strong brand and features in a competitive market.
Rs.471.00 Rs.549.00
Best price from Amazon.in Amazon.in
Details

SUGAR Cosmetics Gloss Boss 24Hr Glossy Eyeliner Gel With Brush Smudeproof Waterproof 01 Back In Black Black Eyeliner 3Ml

About Product: SUGAR Cosmetics Gloss Boss 24Hr Glossy Eyeliner Gel is a long-lasting eyeliner that provides a glossy finish. It comes in a convenient gel form with a brush for easy application.

Key Features: - 24-hour wear - Smudge-proof - Waterproof - Rich black color - Glossy finish

For whom: This eyeliner is ideal for anyone looking for a bold and long-lasting eyeliner that stays put throughout the day. It is suitable for all skin types.

Pros: - Long-lasting formula - Intense color payoff - Smudge-proof and waterproof - Comes with a handy brush for precise application

Cons: - Some users may find it slightly challenging to remove due to its long-lasting formula.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Long-lasting, smudge-proof, and waterproof features are highly sought after in Indian market Vogue
Brand Strength 20 18 SUGAR Cosmetics is a popular brand in India Brandwatch
Category Momentum 20 15 High demand for eyeliners in Indian market IDC
Price Positioning 20 10 Competitively priced compared to similar products in the market RetailToday
Competition 10 10 Facing strong competition from other popular eyeliner brands in India CosmeticsToday
Use-case Advantage 5 3 Versatile for both daily wear and special occasions Fashionista
Final Market Score 100 76/100 (3.80/5) Well-positioned eyeliner with strong brand and features in a competitive market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Long-lasting, smudge-proof, and waterproof features are highly sought after in Indian market
    Sources: Vogue
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: SUGAR Cosmetics is a popular brand in India
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: High demand for eyeliners in Indian market
    Sources: IDC
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: RetailToday
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing strong competition from other popular eyeliner brands in India
    Sources: CosmeticsToday
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile for both daily wear and special occasions
    Sources: Fashionista
Summary
Well-positioned eyeliner with strong brand and features in a competitive market.

Price Comparison

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Rs.471.00 Rs.549.00

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SUGAR Cosmetics Gloss Boss 24Hr Glossy Eyeliner Gel With Brush Smudeproof Waterproof 01 Back In Black Black Eyeliner 3Ml

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Rs.471.00 Rs.549.00