Sotrue Fresh Underarm Roll On Deodorant for Women 5 AHA Vitamin C Controls Odour Brightens Skin Alcohol Free 40ml

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Sotrue Fresh Underarm Roll On Deodorant for Women 5 AHA Vitamin C Controls Odour Brightens Skin Alcohol Free 40ml
Smart Rank ⓘ 65/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Controls odour effectively with 5% AHA & Vitamin C
  • Brightens skin tone over time for improved appearance
  • Alcohol-free formula is gentle on sensitive skin
  • Easy roll-on design for convenient application

Market-Based Score (India)

76/100 (3.80/5)
Good value
Innovative formula and competitive pricing position it well in the growing natural deodorant segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 44
Total / Avg 4.30★ 44
Consensus: 4.30★ from 44 total reviews
Rs.297.00 Rs.595.00
Best price from Amazon.in Amazon.in
Details

Sotrue Fresh Underarm Roll On Deodorant for Women 5 AHA Vitamin C Controls Odour Brightens Skin Alcohol Free 40ml

Sotrue Fresh+ Underarm Roll On Deodorant for Women is a specially formulated deodorant that helps control odour and brighten skin. With 5% AHA and Vitamin C, this deodorant not only keeps you feeling fresh all day long but also helps improve the overall appearance of your underarms.

Key Features:
- Contains 5% AHA and Vitamin C
- Controls odour effectively
- Brightens skin tone
- Alcohol-free formula
- Roll-on design for easy application

This deodorant is perfect for women who want a reliable odour control solution while also looking to improve the appearance of their underarms. Whether you have sensitive skin or just want a gentle yet effective deodorant, Sotrue Fresh+ is a great option for you.

Pros:
- Helps control odour effectively
- Brightens skin tone over time
- Alcohol-free formula is gentle on skin
- Easy to apply with the roll-on design

Cons:
- May not provide long-lasting odour protection for everyone
- Some users may find the scent too strong for their liking
- If you have very sensitive skin, you may want to patch test before using on a larger area

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Innovative formula with AHA and Vitamin C aligns with current skincare trends in India. Vogue India
Brand Strength 20 18 Established brand with loyal customer base in India. Brand Equity
Category Momentum 20 15 Growing demand for natural deodorants in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium deodorants in India. Retail360
Competition 10 8 Facing strong competition from established and new entrants in the Indian deodorant market. Business Standard
Use-case Advantage 5 5 Addresses both odour control and skin brightening needs of Indian consumers. India Today
Final Market Score 100 76/100 (3.80/5) Innovative formula and competitive pricing position it well in the growing natural deodorant segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Innovative formula with AHA and Vitamin C aligns with current skincare trends in India.
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with loyal customer base in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural deodorants in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium deodorants in India.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from established and new entrants in the Indian deodorant market.
    Sources: Business Standard
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses both odour control and skin brightening needs of Indian consumers.
    Sources: India Today
Summary
Innovative formula and competitive pricing position it well in the growing natural deodorant segment in India.

Price Comparison

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Amazon.in More Detail

Rs.297.00 Rs.595.00

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Jovees Herbal Honey & Grape Hand & Body Lotion For Hydrates & Moisturise For All Skin Types 500ml

Estimated Delivery: 2-3 days
In Stock COD

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Rs.297.00 Rs.595.00