Mila Beaut Conceal It Pot Concealerwith Brush Enriched With SPF 15 and Vitamin E Light Weight Concealer Long Lasting Coverage Natural Matte Finish Covers All Skin Concerns Easily Blendable Concealer For Face Makeup Medium Beige

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enriched with SPF 15 and Vitamin E for skin protection
Light weight with long lasting coverage for all day wear
Natural matte finish for a flawless look, covers all skin concerns
Suitable for all skin types, easily blendable for seamless application

Market-Based Score (India)

76/100 (3.80/5)

Good value

Well-positioned concealer with strong brand backing in a competitive market.

Rs.199.00 Rs.249.00

Best price from

Amazon.in

Details

Mila Beaut Conceal It Pot Concealerwith Brush Enriched With SPF 15 and Vitamin E Light Weight Concealer Long Lasting Coverage Natural Matte Finish Covers All Skin Concerns Easily Blendable Concealer For Face Makeup Medium Beige

Key Features: - Enriched with SPF 15 and Vitamin E for skin protection - Light weight and long lasting coverage - Natural matte finish for a flawless look - Easily blendable for seamless application - Covers all skin concerns effectively
For whom: - Suitable for all skin types - Perfect for those looking for a high coverage concealer with added skin benefits - Ideal for those looking for a natural, matte finish
Pros: - Provides SPF protection and skin nourishment - Long lasting coverage for all day wear - Blends easily into the skin for a seamless finish - Covers all skin concerns, including blemishes, dark circles, and redness Cons: - May be too heavy for those looking for a lighter coverage - Limited shade range available

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 15, Vitamin E, lightweight, long-lasting coverage align with market trends.	Vogue India, Femina
Brand Strength	20	18	Established brand with positive consumer perception.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today, The Economic Times
Competition	10	8	Facing competition from established and emerging brands in the concealer segment.	Cosmopolitan India, Verve Magazine
Use-case Advantage	5	5	Addresses various skin concerns effectively.	Elle India
Final Market Score	100	76/100 (3.80/5)	Well-positioned concealer with strong brand backing in a competitive market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: SPF 15, Vitamin E, lightweight, long-lasting coverage align with market trends.

Sources: Vogue India, Femina
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with positive consumer perception.

Sources: Brand Equity, Business Standard
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for concealers in Indian market.

Sources: Mintel, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Retail Today, The Economic Times
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from established and emerging brands in the concealer segment.

Sources: Cosmopolitan India, Verve Magazine
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses various skin concerns effectively.

Sources: Elle India

Summary

Well-positioned concealer with strong brand backing in a competitive market.

Where to Buy

Nykaa

₹499.00

2-4 days · ⭐ 4.2/5

Buy

Flipkart

₹549.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹599.00

N/A · ⭐ 4.3/5

Health & Glow

₹549.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	499.00	2-4 days	4.2/5	Buy Now
Flipkart	549.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	599.00	N/A	4.3/5	-
Health & Glow	549.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Mila Beaut Conceal It Pot Concealerwith Brush Enriched With SPF 15 and Vitamin E Light Weight Concealer Long Lasting Coverage Natural Matte Finish Covers All Skin Concerns Easily Blendable Concealer For Face Makeup Medium Beige In Stock	Rs.199.00 Rs.249.00 COD	GO TO STORE GO TO STORE
Mila Beaut Conceal It Pot Concealerwith Brush Enriched With SPF 15 and Vitamin E Light Weight Concealer Long Lasting Coverage Natural Matte Finish Covers All Skin Concerns Easily Blendable Concealer For Face Makeup Medium Beige In Stock COD