Meili Plus Ayurvedic Cold Processed Soap 2 Soaps in 1 pack Rs 290

Meili Plus Ayurvedic Cold Processed Soap 2 Soaps in 1 pack Rs 290

- Meili Plus Ayurvedic Cold Processed Soap is a natural handcrafted soap made with traditional Ayurvedic ingredients. It is cold processed to retain the natural benefits of the ingredients and provide a gentle cleansing experience.
- Key Features: 1. Made with traditional Ayurvedic ingredients 2. Cold processed to retain natural benefits 3. Gentle on skin 4. Moisturizing and nourishing
- For whom: This soap is suitable for all skin types, especially for those looking for a natural and gentle cleansing experience. It is ideal for those who prefer using products made with natural ingredients.
- Pros: 1. Natural ingredients 2. Gentle on skin 3. Moisturizing 4. Handcrafted Cons: 1. Price may be higher compared to other soaps on the market 2. Limited availability in stores

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique cold processed technique and 2-in-1 soap offering align well with consumer preferences for innovative products.	India Retailing
Brand Strength	20	10	Established brand with loyal customer base in the Ayurvedic segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium Ayurvedic soap offering, appealing to price-sensitive Indian consumers.	Business Standard
Competition	10	6	Facing moderate competition from other established Ayurvedic soap brands in the Indian market.	YourStory
Use-case Advantage	5	5	Dual soap feature provides convenience and value for money to consumers.	The Economic Times
Final Market Score	100	66/100 (3.30/5)	Innovative 2-in-1 Ayurvedic soap positioned well in growing Indian natural skincare market.

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