Lakm Moisturiser Body Lotion Peach Milk 200ml Bottle

Lakm Moisturiser Body Lotion Peach Milk 200ml Bottle

This Lakm? Moisturiser Body Lotion in Peach Milk variant is a hydrating and nourishing lotion designed to keep your skin soft and smooth.

Key features include the infusion of peach and milk proteins that help in moisturizing and nourishing the skin deeply, leaving it feeling supple and moisturized.

This product is suitable for individuals looking for a light and non-greasy body lotion that provides long-lasting hydration.

Pros: Lightweight formula, pleasant peach fragrance, quick-absorbing, suitable for all skin types.

Cons: May not provide intense hydration for extremely dry skin types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The moisturizing and nourishing properties of the lotion cater well to the needs of Indian consumers, especially in dry weather conditions.	Vogue India
Brand Strength	20	15	Lakmé is a well-established and trusted brand in India known for its quality beauty products.	Brand Equity
Category Momentum	20	10	Body lotions are a popular and essential skincare product in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other similar body lotions in the market, offering good value for money.	Business Standard
Competition	10	6	Facing strong competition from other established brands offering similar moisturizing body lotions in the Indian market.	Femina
Use-case Advantage	5	5	The lotion provides long-lasting hydration, making it suitable for daily use by individuals with dry skin.	Elle India
Final Market Score	100	66/100 (3.30/5)	Lakmé Peach Milk Moisturizing Body Lotion 200ml offers a well-balanced combination of quality, value, and effectiveness in the competitive Indian body lotion market.