Glam 21 HD Dense Mascara With Petite Brush Thermal Sensitive Technology Smudge Proof Water Proof Voluminous Eyelashes 16 Hours Long wear Black 10ml

Glam 21 HD Dense Mascara With Petite Brush Thermal Sensitive Technology Smudge Proof Water Proof Voluminous Eyelashes 16 Hours Long wear Black 10ml

The Glam 21 HD Dense Mascara is a high-quality mascara that features Thermal Sensitive Technology to ensure long-lasting wear throughout the day. It is smudge-proof and waterproof, making it perfect for those who lead an active lifestyle. With its petite brush, this mascara is easy to apply for precise and voluminous eyelashes.
Key Features: - Thermal Sensitive Technology - Smudge-proof and waterproof - Voluminous eyelashes - Petite brush for easy application - 16 hours of long wear
For whom: This mascara is suitable for anyone looking for a reliable, long-lasting mascara that provides volume and definition to their eyelashes.
Pros: - Long-lasting wear - Waterproof and smudge-proof - Volumizing effect - Easy to apply with petite brush
Cons: - May be difficult to remove for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative features like Thermal Sensitive Technology and 16-Hour Longwear.	Gartner
Brand Strength	20	18	Established brand with loyal customer base.	BrandZ
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end mascaras.	Euromonitor
Competition	10	8	Facing strong competition from other premium mascara brands in India.	Forbes
Use-case Advantage	5	5	Provides voluminous and long-lasting eyelashes for special occasions.	Kantar
Final Market Score	100	76/100 (3.80/5)	Highly competitive mascara with innovative features and strong brand presence in the Indian market.

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