Maybelline New York Mascara Volumizing Lengthening Waterproof Black Volume Express Colossal 10ml

Maybelline New York Mascara Volumizing Lengthening Waterproof Black Volume Express Colossal 10ml

Key Features: - Volumizes and lengthens lashes - Waterproof formula - Colossal volume - Comes in a black shade - Contains 10ml of product

For whom: This mascara is perfect for anyone looking to achieve voluminous and lengthened lashes that will last all day. The waterproof formula is ideal for those who want their mascara to stay put through any weather or activities.

Pros: - Provides dramatic volume - Lengthens lashes for a bold look - Waterproof formula ensures long-lasting wear - Comes in a classic black shade - Easy to apply with the specially designed brush

Cons: - May be difficult to remove due to the waterproof formula - Some users may find the formula to be too thick for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers desired volumizing, lengthening, and waterproof features.	Vogue
Brand Strength	20	18	Maybelline New York is a leading and trusted brand in India.	Brand Equity
Category Momentum	20	15	Strong growth in mascara category in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	0	Facing strong competition from other popular mascara brands.	Cosmopolitan
Use-case Advantage	5	3	Suits everyday wear and long-lasting makeup needs.	Femina
Final Market Score	100	66/100 (3.30/5)	Maybelline New York Mascara Volumizing Lengthening Waterproof Black Volume Express Colossal 10ml is a strong contender in the Indian mascara market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—