Fixderma Shadow Sunscreen Body Lotion with SPF 50 PA 2 Niacinamide Body Sunscreen Prevents Sun Tan UVA UVB Protection with No White Cast For Women Men 200 ml

Fixderma Shadow Sunscreen Body Lotion with SPF 50 PA 2 Niacinamide Body Sunscreen Prevents Sun Tan UVA UVB Protection with No White Cast For Women Men 200 ml

About the Product: Fixderma Shadow Sunscreen Body Lotion is a high SPF 50 PA+++ body sunscreen that provides protection against both UVA and UVB rays. It also contains 2% Niacinamide, which helps in preventing sun tan and improving skin texture.

Key Features: - SPF 50 PA+++ for high sun protection - Contains 2% Niacinamide for improved skin texture - Non-greasy formula without leaving a white cast - Suitable for both women and men - Comes in a convenient 200 ml size

For Whom: This sunscreen lotion is suitable for anyone looking for a high SPF body sunscreen that also provides additional benefits like preventing sun tan and improving skin texture. It is suitable for all skin types.

Pros: - High SPF for maximum sun protection - Contains Niacinamide for added skin benefits - Non-greasy formula that doesn't leave a white cast - Suitable for both women and men - Convenient size for on-the-go application

Cons: - Some users may prefer a higher percentage of Niacinamide in the formula - May not be suitable for those with specific skin sensitivities or allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 50 with Niacinamide addresses key consumer needs for sun protection and skin benefits.	GfK
Brand Strength	20	18	Fixderma is a well-known brand in the skincare segment in India.	Brandwatch
Category Momentum	20	15	Growing demand for high SPF body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high SPF body lotions in the market.	Euromonitor
Competition	10	8	Facing moderate competition from other established sunscreen brands in India.	Nielsen
Use-case Advantage	5	5	Suitable for both women and men, catering to a wider consumer base.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned high SPF body lotion with strong brand presence in a competitive market.