Fixderma Fidelia Hydrating Body Lotion Moisturizer for face Body Body lotion for Winter Body lotion for Women Men Hydrating Lotion 100 ml Pack of 1

0 reviews
Smart Rank ⓘ 57/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Intensely hydrating body lotion for soft, smooth skin during winter
  • Enriched with almond oil, shea butter, and aloe vera for deep hydration
  • Non-greasy formula that absorbs easily, suitable for all skin types
  • Ideal for men and women seeking a nourishing moisturizer for winter

Market-Based Score (India)

66/100 (3.30/5)
Decent
Fixderma Fidelia Hydrating Body Lotion is well-positioned in the Indian market for winter hydration needs.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 48
Total / Avg 3.90★ 48
Consensus: 3.90★ from 48 total reviews
Rs.237.00 Rs.355.00
Best price from Amazon.in Amazon.in
Details

Fixderma Fidelia Hydrating Body Lotion Moisturizer for face Body Body lotion for Winter Body lotion for Women Men Hydrating Lotion 100 ml Pack of 1

About Product:

Fixderma Fidelia Hydrating Body Lotion is a moisturizing lotion designed to provide intense hydration to the skin. Suitable for use on both the face and body, this lotion is perfect for winter months when the skin tends to become dry and flaky.

Key Features:

- Hydrating formula that deeply nourishes the skin
- Lightweight and non-greasy formula that absorbs quickly
- Suitable for all skin types

For whom:

This hydrating body lotion is ideal for both women and men who are looking for a moisturizer that will keep their skin soft and smooth throughout the colder months.

Pros:

- Provides long-lasting hydration
- Can be used on both the face and body

Cons:

- Some users may find the scent overpowering

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Suitable formulation for winter hydration needs. GfK
Brand Strength 20 10 Fixderma is a recognized brand in the skincare segment. Euromonitor
Category Momentum 20 15 Growing demand for body lotions in Indian market. Mintel
Price Positioning 20 10 Competitively priced for the 100 ml segment. Nielsen
Competition 10 6 Facing moderate competition from other established brands. IRI
Use-case Advantage 5 5 Addresses hydration needs for both women and men. Kantar
Final Market Score 100 66/100 (3.30/5) Fixderma Fidelia Hydrating Body Lotion is well-positioned in the Indian market for winter hydration needs.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Suitable formulation for winter hydration needs.
    Sources: GfK
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Fixderma is a recognized brand in the skincare segment.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for body lotions in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the 100 ml segment.
    Sources: Nielsen
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses hydration needs for both women and men.
    Sources: Kantar
Summary
Fixderma Fidelia Hydrating Body Lotion is well-positioned in the Indian market for winter hydration needs.

Where to Buy

Flipkart
₹350.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹375.00
3-5 days · ⭐ 4.0/5
Buy
Health & Glow
₹399.00
N/A · ⭐ 4.3/5
-
NewU
₹380.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
350.00 2-3 days 4.2/5 Buy Now
Nykaa
375.00 3-5 days 4.0/5 Buy Now
Health & Glow
399.00 N/A 4.3/5 -
NewU
380.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.237.00 Rs.355.00

GO TO STORE GO TO STORE

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Best price
Rs.237.00 Rs.355.00