ENVY George Deodorant 120ML Long Lasting Luxury Fragrance Deo for Men Boys

ENVY George Deodorant 120ML Long Lasting Luxury Fragrance Deo for Men Boys

Key Features: - Long-lasting luxury fragrance - 120ML size for convenient use - Specifically designed for men and boys

For whom: ENVY George Deodorant is perfect for men and boys who want a captivating, long-lasting scent that exudes luxury and sophistication. Whether you're heading to a special event or just want to feel fresh all day, this deodorant is a great choice.

Pros: - The fragrance lasts for hours without needing to reapply - The 120ML size is perfect for on-the-go use - The scent is unique and appealing, making you stand out from the crowd

Cons: - Some may find the scent to be too strong for everyday wear - The price is on the higher end, but worth it for the quality

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting luxury fragrance, meeting consumer expectations	Retail Today
Brand Strength	20	15	Well-established brand with loyal customer base	Brand Equity
Category Momentum	20	10	Strong growth in deodorant market in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar luxury deodorants	Price Watch
Competition	10	9	Facing strong competition from premium and mass-market deodorant brands	Market Research India
Use-case Advantage	5	2	Suitable for daily wear and special occasions	Fashionista
Final Market Score	100	66/100 (3.30/5)	ENVY George Men's Deodorant offers a compelling mix of luxury fragrance and competitive pricing in a growing Indian market.