Dove Original Deodorant Cream For Women 150 Ml Dove Original Deodorant For Women 150 Ml

Dove Original Deodorant Cream For Women 150 Ml Dove Original Deodorant For Women 150 Ml

About Product: The Dove Original Deodorant Cream for Women is a gentle yet effective deodorant that provides long-lasting protection against odor. It has a creamy texture that goes on smoothly and dries quickly, leaving your underarms feeling soft and nourished.
Key Features: - Provides 24-hour protection against odor - Contains Dove's signature 1/4 moisturizing cream to nourish the skin - Comes in a convenient 150 ml size that is easy to carry and apply on the go
For whom: This deodorant cream is suitable for women of all ages and skin types, especially those with sensitive skin who may find traditional deodorants irritating.
Pros: - Creamy texture feels luxurious on the skin - Provides long-lasting odor protection - Nourishes the skin with moisturizing ingredients - Convenient size for on-the-go use
Cons: - Some users may prefer a stick or spray deodorant for ease of application - May not provide as strong of a scent as other deodorants

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cream format and 150 ml size align with market preferences	Retail360
Brand Strength	20	18	Dove is a trusted brand with high brand recall	Brand Equity
Category Momentum	20	15	Deodorant segment growing rapidly in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings	PriceWatch
Competition	10	0	Intense competition from established and new brands	MarketWatch
Use-case Advantage	5	3	Long-lasting fragrance suitable for daily wear	Fashionista
Final Market Score	100	66/100 (3.30/5)	Dove Women's Deodorant holds strong in a competitive Indian market

Factor	Rating (out of 5)	Notes
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