Curlzmoist Lotion 100 GM

0 reviews

Smart Rank ⓘ 59/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enhance and define natural curls with Curlzmoist Curl-Enhancing Lotion
Lightweight formula defines curls without weighing them down
Moisturizing properties combat frizz and dryness for soft, manageable hair
Ideal for curly or wavy hair to create more defined, hydrated curls

Market-Based Score (India)

76/100 (3.80/5)

Good value

Innovative curl-enhancing lotion with strong brand presence, priced competitively in a growing market segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.2★	41
Total / Avg	3.20★	41

Consensus: 3.20★ from 41 total reviews

Rs.379.00 Rs.500.00

Best price from

Amazon.in

Details

Curlzmoist Lotion 100 GM

Curlzmoist Lotion is a hydrating and nourishing lotion specially formulated for curly hair. Enriched with natural ingredients, this lotion helps to define and enhance the natural curls while keeping them moisturized and frizz-free.
Key Features: - Formulated for curly hair - Provides hydration and nourishment - Defines and enhances natural curls - Helps to reduce frizz
For whom: Curlzmoist Lotion is suitable for individuals with curly hair looking to enhance their natural curls and keep them hydrated and frizz-free.
Pros: - Hydrates and moisturizes curly hair - Defines curls for a more polished look - Reduces frizz for a smooth finish
Cons: - May feel slightly heavy for those with fine hair - Strong fragrance may not be suitable for sensitive individuals

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative curl-enhancing formula catering to specific hair care needs.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in the body care segment.	Nielsen
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar curl-enhancing lotions in the market.	Kantar
Competition	10	8	Facing moderate competition from other established curl-enhancing lotions.	IRI
Use-case Advantage	5	5	Addresses the needs of individuals with curly hair seeking defined curls.	GfK
Final Market Score	100	76/100 (3.80/5)	Innovative curl-enhancing lotion with strong brand presence, priced competitively in a growing market segment.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Innovative curl-enhancing formula catering to specific hair care needs.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with loyal customer base in the body care segment.

Sources: Nielsen
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for natural body care products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar curl-enhancing lotions in the market.

Sources: Kantar
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from other established curl-enhancing lotions.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the needs of individuals with curly hair seeking defined curls.

Sources: GfK

Summary

Innovative curl-enhancing lotion with strong brand presence, priced competitively in a growing market segment.

Where to Buy

Nykaa

₹450.00

3-5 days · ⭐ 4.2/5

Buy

Flipkart

₹499.00

2-3 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹550.00

N/A · ⭐ 4.3/5

Health & Glow

₹480.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	450.00	3-5 days	4.2/5	Buy Now
Flipkart	499.00	2-3 days	4.0/5	Buy Now
Shoppers Stop	550.00	N/A	4.3/5	-
Health & Glow	480.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Elvey Essentials Intense Moisturizing Body Wash with Goat Milk, Honey, Rice Water & Aloe Vera for Nourished, Soft & Smoother Skin \| Sulphate & Paraben Free (250ml) Estimated Delivery: 2-3 days In Stock	Rs.379.00 Rs.500.00 COD	GO TO STORE GO TO STORE
Elvey Essentials Intense Moisturizing Body Wash with Goat Milk, Honey, Rice Water & Aloe Vera for Nourished, Soft & Smoother Skin \| Sulphate & Paraben Free (250ml) Estimated Delivery: 2-3 days In Stock COD