Colors Queen Luscious Lips Non Transfer Creamy Matte Lipstick Highly Pigmented with Smooth Application Long Lasting Lipstick Waterproof Smudge Proof Lipstick for Women 04 Royal Rust Maroon 3 5g

Colors Queen Luscious Lips Non Transfer Creamy Matte Lipstick Highly Pigmented with Smooth Application Long Lasting Lipstick Waterproof Smudge Proof Lipstick for Women 04 Royal Rust Maroon 3 5g

Colors Queen Luscious Lips Non-Transfer Creamy Matte Lipstick in 04 Royal Rust Maroon is a highly pigmented lipstick that gives a creamy matte finish.

Key Features: - Long lasting formula - Waterproof and smudge-proof - Smooth application

This lipstick is suitable for anyone looking for a long-lasting matte finish lipstick that won't budge throughout the day.

Pros: - Highly pigmented color - Creamy texture - Waterproof and smudge-proof - Smooth application

Cons: - May need touch-ups throughout the day depending on eating and drinking habits.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers highly pigmented, waterproof, and smudge-proof features in line with market trends.	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium lipsticks in India.	Retail Today
Competition	10	8	Facing competition from other established matte lipstick brands in India.	Cosmopolitan India
Use-case Advantage	5	5	Addresses the need for a long-lasting and transfer-proof lipstick for daily wear.	Elle India
Final Market Score	100	76/100 (3.80/5)	Highly competitive product in the Indian matte lipstick segment.

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