Bella Vita Organic Deo White Natural Underarm Roll On Deodorant for Unisex Control Odour Alcohol Free Antiperspirant for Long Lasting Freshness 50ml Each Pack of 2

Bella Vita Organic Deo White Natural Underarm Roll On Deodorant for Unisex Control Odour Alcohol Free Antiperspirant for Long Lasting Freshness 50ml Each Pack of 2

- Bella Vita Organic Deo White is a natural underarm Roll On deodorant specifically designed for both men and women. Its formula helps control odour and provides long-lasting freshness without the use of alcohol.

- Key Features: - Contains natural ingredients - Alcohol-free - Antiperspirant for all-day freshness - Pack of 2 (50ml each)

- This deodorant is suitable for anyone looking for a natural alternative to traditional deodorants. It is gentle on the skin and suitable for all skin types.

- Pros: - Provides long-lasting freshness - Made with natural ingredients - Alcohol-free formula - Suitable for men and women Cons: - May not provide strong odour control for heavy sweating - Some may find the roll-on applicator less convenient than spray deodorants.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Alcohol-free formula and long-lasting freshness align with market trends.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer perception.	Brandwatch
Category Momentum	20	15	Growing demand for natural deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 in the premium segment.	Kantar
Competition	10	0	Intense competition in the natural deodorant segment.	Nielsen
Use-case Advantage	5	3	Effective unisex antiperspirant suitable for daily use.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong brand with competitive pricing and on-trend features, facing stiff competition.

Factor	Rating (out of 5)	Notes
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