Axe Musk Deodorant Body Spray for Men 48H Odour Protection With Lavender Geranium and Vanilla notes 150ml

Axe Musk Deodorant Body Spray for Men 48H Odour Protection With Lavender Geranium and Vanilla notes 150ml

Axe Musk Deodorant Body Spray for Men is a long-lasting deodorant that provides up to 48 hours of odour protection. Its refreshing scent combines notes of lavender, geranium, and vanilla, leaving you feeling fresh and confident all day long.

This deodorant is designed for men who lead an active lifestyle and need a reliable product to keep them feeling and smelling great throughout the day. Whether you're hitting the gym, heading to work, or going out with friends, Axe Musk Deodorant Body Spray has got you covered.

Key Features:
- Provides up to 48 hours of odour protection
- Features a refreshing scent with notes of lavender, geranium, and vanilla
- Designed for men who lead active lifestyles
- Convenient spray bottle for easy application

Pros:
- Long-lasting odour protection
- Refreshing scent
- Convenient packaging

Cons:
- Strong scent may not be suitable for everyone
- Some users may find the fragrance too overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	150ml size and 48H odor protection align well with Indian consumer preferences.	Livemint, Financial Express
Brand Strength	20	10	Axe is a well-established brand in the Indian market.	Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for deodorants in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from other popular deodorant brands in India.	The Print, Moneycontrol
Use-case Advantage	5	5	Offers long-lasting fragrance suitable for daily use.	Business Insider
Final Market Score	100	66/100 (3.30/5)	Axe Musk Deodorant Body Spray for Men is well-positioned in the Indian market with a competitive offering.