Axe Excite Deodorant Body Spray for Men 48H Odour Protection Crisp Coconut Black Pepper Scent 150ml

0 reviews

Smart Rank ⓘ 64/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy 48-hour odor protection for long-lasting freshness
Invigorating coconut and black pepper scent for a masculine fragrance
Easy-to-use body spray format for convenient application
Ideal for active men seeking a fresh and masculine scent all day long

Market-Based Score (India)

76/100 (3.80/5)

Good value

Axe Excite Deodorant is well-positioned in the competitive Indian market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.2★	45
Total / Avg	4.20★	45

Consensus: 4.20★ from 45 total reviews

Rs.241.00 Rs.314.00

Best price from

Amazon.in

Key Features

Category	Deodorant Body Spray
Odour Protection	48H
Scent	Crisp Coconut & Black Pepper
Size	150ml
Pros	Long-lasting scent
Pros	Convenient size for travel
Cons	May leave white marks on dark clothing
Cons	Not effective for heavy sweating situations

Details

Axe Excite Deodorant Body Spray for Men 48H Odour Protection Crisp Coconut Black Pepper Scent 150ml

This Axe Excite Deodorant Body Spray for Men is designed to provide 48 hours of odour protection, keeping you feeling fresh and confident throughout the day. Its crisp coconut and black pepper scent is invigorating and long-lasting, making it the perfect choice for those with active lifestyles.

Key Features:
- 48 hours of odour protection
- Crisp coconut and black pepper scent
- Convenient 150ml size for on-the-go use
For whom:
This deodorant body spray is perfect for men who are looking for a long-lasting and refreshing scent that will keep them feeling confident all day long.

Pros:
- Long-lasting scent
- Provides 48 hours of odour protection
- Convenient size for travel and on-the-go use
Cons:
- Some may find the scent too strong for their liking
- May leave white marks on dark clothing
- Not as effective for heavy sweating situations

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut and black pepper scent aligns with current consumer preferences.	Mint
Brand Strength	20	18	Axe is a well-established brand in the Indian market.	Brand Equity
Category Momentum	20	15	Strong growth in deodorant market in India.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar deodorants in the market.	Business Standard
Competition	10	8	Facing strong competition from other popular deodorant brands.	The Economic Times
Use-case Advantage	5	5	Long-lasting odor protection for active Indian men.	Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Axe Excite Deodorant is well-positioned in the competitive Indian market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Coconut and black pepper scent aligns with current consumer preferences.

Sources: Mint
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Axe is a well-established brand in the Indian market.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Strong growth in deodorant market in India.

Sources: Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar deodorants in the market.

Sources: Business Standard
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing strong competition from other popular deodorant brands.

Sources: The Economic Times
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Long-lasting odor protection for active Indian men.

Sources: Hindustan Times

Summary

Axe Excite Deodorant is well-positioned in the competitive Indian market.

Where to Buy

Amazon India

₹199.00

2-3 days · ⭐ 4.5/5

Buy

Flipkart

₹199.00

3-5 days · ⭐ 4.3/5

Buy

Reliance Fresh

₹199.00

N/A · ⭐ 4/5

Big Bazaar

₹199.00

N/A · ⭐ 4.2/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	199.00	2-3 days	4.5/5	Buy Now
Flipkart	199.00	3-5 days	4.3/5	Buy Now
Reliance Fresh	199.00	N/A	4/5	-
Big Bazaar	199.00	N/A	4.2/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Fiama Moisturizing Soap Bar, Japanese Hokkaido Milk & Goji berry, Soap Pack of 3, Non-Sticky Moisturized Skin, 1/3rd Skin Moisturizers, Vitamin F, Fragrant Freshness Estimated Delivery: 2-3 days In Stock	Rs.241.00 Rs.314.00 COD	GO TO STORE GO TO STORE
Fiama Moisturizing Soap Bar, Japanese Hokkaido Milk & Goji berry, Soap Pack of 3, Non-Sticky Moisturized Skin, 1/3rd Skin Moisturizers, Vitamin F, Fragrant Freshness Estimated Delivery: 2-3 days In Stock COD