Applewood 4 Aha Bha Underarm Roll On 40ml 2 Lactic Acid 1 Mandelic Acid 1 Salicylic Acid Controls Odour Reduces Pigmentation 0 Alcohol 0 Aluminium Flora Fragrance Pack of 1

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Applewood 4 Aha Bha Underarm Roll On 40ml 2 Lactic Acid 1 Mandelic Acid 1 Salicylic Acid Controls Odour Reduces Pigmentation 0 Alcohol 0 Aluminium Flora Fragrance Pack of 1
Smart Rank ⓘ 67/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Effectively controls underarm odor and reduces pigmentation for fresh underarms all day long
  • Gentle alcohol-free and aluminum-free formula ideal for individuals with sensitive skin
  • Pleasant flora fragrance provides a refreshing scent for a delightful underarm experience
  • Perfect choice for those seeking to manage underarm odor and pigmentation concerns

Market-Based Score (India)

76/100 (3.80/5)
Good value
Innovative deodorant with strong brand reputation and competitive pricing, facing market competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.8★ 45
Total / Avg 4.80★ 45
Consensus: 4.80★ from 45 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective in controlling odor
  • Reduces pigmentation
  • Alcohol-free and aluminium-free

⚠️ What to Watch

  • May cause irritation for sensitive skin
  • Some users found the flora fragrance too strong
  • Roll-on application can be messy
Rs.329.00 Rs.420.00
Best price from Amazon.in Amazon.in
Key Features
Category Deodorant
Active Ingredients 2% Lactic Acid, 1% Mandelic Acid, 1% Salicylic Acid
Alcohol 0%
Aluminium 0%
Fragrance Flora
Volume 40ml
Odour Control Yes
Pigmentation Reduction Yes
Details

Applewood 4 Aha Bha Underarm Roll On 40ml 2 Lactic Acid 1 Mandelic Acid 1 Salicylic Acid Controls Odour Reduces Pigmentation 0 Alcohol 0 Aluminium Flora Fragrance Pack of 1


The Applewood 4% Aha Bha Underarm Roll On is a specially formulated deodorant that helps control odour and reduce pigmentation in the underarm area. It contains 2% Lactic Acid, 1% Mandelic Acid, and 1% Salicylic Acid to gently exfoliate the skin and unclog pores for smoother, brighter underarms.
This product is perfect for anyone looking to improve the appearance and health of their underarm skin. It is ideal for those with dark underarms, uneven skin tone, or those who suffer from odour even after using regular deodorant.
Key Features: - Contains 2% Lactic Acid, 1% Mandelic Acid, and 1% Salicylic Acid - Controls odour and reduces pigmentation - 0% Alcohol and 0% Aluminium - Flora fragrance for a fresh scent
Pros: - Gentle exfoliation for smoother underarms - Helps reduce dark spots and pigmentation - Long-lasting odour control - Alcohol-free formula is gentle on sensitive skin
Cons: - May cause slight tingling or irritation for those with very sensitive skin - Results may vary and can take time to see noticeable improvements

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Incorporates key ingredients like Lactic Acid, Mandelic Acid, and Salicylic Acid for effective odor control and pigmentation reduction. GfK
Brand Strength 20 18 Established brand reputation and trust in the personal care segment. Euromonitor
Category Momentum 20 15 Growing demand for innovative deodorant solutions in the Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium deodorant products in the market. Kantar
Competition 10 8 Facing competition from established deodorant brands offering similar benefits in the market. IRI
Use-case Advantage 5 5 Addresses specific underarm concerns like odor and pigmentation effectively. Nielsen
Final Market Score 100 76/100 (3.80/5) Innovative deodorant with strong brand reputation and competitive pricing, facing market competition.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Incorporates key ingredients like Lactic Acid, Mandelic Acid, and Salicylic Acid for effective odor control and pigmentation reduction.
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand reputation and trust in the personal care segment.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for innovative deodorant solutions in the Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium deodorant products in the market.
    Sources: Kantar
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from established deodorant brands offering similar benefits in the market.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific underarm concerns like odor and pigmentation effectively.
    Sources: Nielsen
Summary
Innovative deodorant with strong brand reputation and competitive pricing, facing market competition.

Where to Buy

Nykaa
₹499.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹550.00
2-3 days · ⭐ 4.0/5
Buy
Health & Glow
₹499.00
N/A · ⭐ 4.3/5
-
NewU
₹520.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
499.00 2-4 days 4.2/5 Buy Now
Amazon India
550.00 2-3 days 4.0/5 Buy Now
Health & Glow
499.00 N/A 4.3/5 -
NewU
520.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.329.00 Rs.420.00

 GO TO STORE GO TO STORE

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Rs.329.00 Rs.420.00