2 Oh Italian Bordeaux Wine Hair Color For Women Men Ammonia Free DIY Semi Permanent Hair Color Enriched with Argan Oil Lasts upto 12 15 Washes

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Ammonia-free semi-permanent hair dye enriched with Argan Oil for natural hair color option
Lasts up to 12-15 washes, offering vibrant colors with natural ingredients
Comparable to higher-priced options, providing rich color payoff and grey hair coverage
Gentle on scalp, no ammonia formula with added shine, suitable for professionals and DIY use

Market-Based Score (India)

66/100 (3.30/5)

Decent

Strong brand with a well-fitted product in a growing market segment.

Rs.599.00 Rs.899.00

Best price from

Amazon.in

Key Features

Category	Hair Color
Type	Ammonia-Free Semi-Permanent
Key Ingredients	Argan Oil
Longevity	12-15 Washes
Pros	Natural Ingredients, Vibrant Colors
Cons	Limited Color Range, Temporary Color
Price Range	₹500 - ₹800
Best Place to Buy	Amazon

Details

2 Oh Italian Bordeaux Wine Hair Color For Women Men Ammonia Free DIY Semi Permanent Hair Color Enriched with Argan Oil Lasts upto 12 15 Washes

2 Oh Italian Bordeaux Wine Hair Color Often Compared With

2 Oh Italian Bordeaux Wine Hair Color For Women Men

Key Features: Ammonia Free, DIY Semi Permanent Hair Color, Enriched with Argan Oil

Core USPs: Lasts up to 12-15 Washes

Pros: Natural Ingredients, Vibrant Colors

Cons: Limited Color Range, Temporary Color

Why someone might choose it: Natural Hair Color Option

Price Range: ₹500 - ₹800

Alternative Hair Color Option 1

Key Features: Long-Lasting Formula, Variety of Shades

Price Range: ₹600 - ₹900

Pros: Rich Color Payoff, Covers Grey Hair

Cons: Strong Chemical Smell, Requires Patch Test

Why someone might choose it over the current product: Longer Lasting Color

Use Case: Professionals looking for permanent hair color

Best Place to Buy: Amazon

Alternative Hair Color Option 2

Key Features: Herbal Ingredients, No Ammonia Formula

Price Range: ₹400 - ₹700

Pros: Gentle on Scalp, Adds Shine to Hair

Cons: Limited Color Options, Requires Multiple Applications

Why someone might choose it over the current product: Ammonia-Free Formula

Use Case: Individuals with sensitive scalps

Best Place to Buy: Flipkart

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free formula with Argan Oil aligns with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in hair care.	Brandwatch
Category Momentum	20	15	Growing demand for semi-permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	0	Intense competition in the semi-permanent hair color segment.	GfK
Use-case Advantage	5	3	Offers long-lasting color for up to 15 washes, providing value for money.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong brand with a well-fitted product in a growing market segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Ammonia-free formula with Argan Oil aligns with current consumer preferences.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with positive reputation in hair care.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for semi-permanent hair color in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: AC Nielsen
Competition 0/10

Weight: 10

Contribution: 0

Rationale: Intense competition in the semi-permanent hair color segment.

Sources: GfK
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Offers long-lasting color for up to 15 washes, providing value for money.

Sources: Kantar

Summary

Strong brand with a well-fitted product in a growing market segment.

Where to Buy

Nykaa

₹1199.00

N/A · ⭐ 4.3/5

Sephora India

₹1299.00

N/A · ⭐ 4.1/5

Flipkart

₹1099.00

3-5 days · ⭐ 4.0/5

Buy

Amazon India

₹999.00

2-3 days · ⭐ 4.2/5

Buy

Store	Price (₹)	Delivery	Rating	Link
Nykaa	1199.00	N/A	4.3/5	-
Sephora India	1299.00	N/A	4.1/5	-
Flipkart	1099.00	3-5 days	4.0/5	Buy Now
Amazon India	999.00	2-3 days	4.2/5	Buy Now

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	2 Oh Italian Bordeaux Wine Hair Color For Women Men Ammonia Free DIY Semi Permanent Hair Color Enriched with Argan Oil Lasts upto 12 15 Washes In Stock	Rs.599.00 Rs.899.00 COD	GO TO STORE GO TO STORE
2 Oh Italian Bordeaux Wine Hair Color For Women Men Ammonia Free DIY Semi Permanent Hair Color Enriched with Argan Oil Lasts upto 12 15 Washes In Stock COD