Bath Body Works At the Beach Fine Fragrance Mist 236 ml

Bath Body Works At the Beach Fine Fragrance Mist 236 ml

This Bath and Body Works At the Beach Fine Fragrance Mist is a refreshing and light scent that captures the essence of a summer day by the ocean.

Key Features:
- 236 ml bottle
- Notes of white frangipani, toasted coconut, bergamot waters, sea salt breeze, and sun-bleached woods
- Refreshing and long-lasting fragrance

For those who love fresh and beachy scents, this fragrance mist is perfect for everyday wear or for special occasions when you want to feel like you're on vacation.

Pros:
- Light and refreshing scent
- Long-lasting fragrance
- Convenient spray bottle for easy application

Cons:
- The scent may not be suitable for those who prefer heavier or sweeter fragrances
- Some users may find the scent too subtle for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	At the Beach fragrance is appealing to Indian consumers	Fragrance Foundation
Brand Strength	20	18	Bath & Body Works is a well-known and trusted brand in India	Brand Equity
Category Momentum	20	15	Body sprays & mists gaining popularity in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	0	Intense competition in the body sprays & mists segment in India	Euromonitor
Use-case Advantage	5	3	Offers long-lasting fragrance suitable for daily use	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Bath & Body Works At the Beach Fine Fragrance Mist is well-positioned in the growing Indian body sprays & mists market.

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