Aashirvaad Khapli Atta - Fiber 1KG

0 reviews
Smart Rank ⓘ 67/100
Based on Market Score (78/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the goodness of Aashirvaad Chakki Khapli Atta, made from premium Kapli wheat for nutritious and delicious rotis and chapatis.
  • Experience the benefits of stone grinding, which preserves the natural taste and nutrients of wheat in every 1 kg pack.
  • Ideal for health-conscious individuals, this ancient wheat flour is rich in fiber and essential nutrients for everyday cooking.
  • While slightly pricier than regular flour, Aashirvaad Chakki Khapli Atta offers a healthier and tastier alternative for all age groups.

Market-Based Score (India)

78/100 (3.90/5)
Good value
Aashirvaad Chakki Khapli Atta is a strong contender in the health-focused flour market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.8★ 40
Total / Avg 4.80★ 40
Consensus: 4.80★ from 40 total reviews
Rs.160.00 Rs.169.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Weight 1 kg
Ingredients Kapli wheat
Processing Stone ground
Nutritional Benefits Rich in fiber and essential nutrients
Usage Ideal for making rotis and chapatis
Target Audience Health-conscious individuals
Pros Retains natural taste and nutrients
Cons Slightly expensive compared to regular flour
Details


Aashirvaad Chakki Khapli Atta is a 1 kg pack of ancient wheat flour, known for its traditional stone grinding process that retains the goodness and purity of the wheat. This atta is ideal for making rotis, chapatis, and other Indian breads.

Key Features: - Made from premium quality Kapli wheat - Stone ground to preserve nutrients and flavor - Rich in fiber and essential nutrients - Ideal for making soft and fluffy rotis

For whom: Aashirvaad Chakki Khapli Atta is perfect for health-conscious individuals who prefer traditional and nutritious alternatives to regular wheat flour. It is suitable for all age groups and can be used in everyday cooking.

Pros: - Retains the natural taste and nutrients of Kapli wheat - Provides a healthier alternative to regular wheat flour - Helps in making soft and tasty rotis

Cons: - May be slightly expensive compared to regular wheat flour - Availability may be limited in certain areas

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Khapli Atta is valued for its health benefits, aligning well with consumer trends. Market Research, Consumer Insights
Brand Strength 20 18 Aashirvaad is a well-established brand known for quality in the flour segment. Nielsen, Brand Equity
Category Momentum 20 15 The demand for ancient grains is rising in India, boosting category growth. Nielsen, Mintel
Price Positioning 20 14 Pricing is competitive but slightly higher than regular flours, affecting accessibility. Retail Analysis, Market Watch
Competition 10 7 Strong competition from other brands in the health flour segment limits market share. Market Share Report, Industry Analysis
Use-case Advantage 5 4 Ideal for health-conscious consumers, but niche compared to regular flours. Consumer Reports, Health Trends
Final Market Score 100 78/100 (3.90/5) Aashirvaad Chakki Khapli Atta is a strong contender in the health-focused flour market.
Market-Based Score
78/100 (3.90/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Khapli Atta is valued for its health benefits, aligning well with consumer trends.
    Sources: Market Research, Consumer Insights
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Aashirvaad is a well-established brand known for quality in the flour segment.
    Sources: Nielsen, Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for ancient grains is rising in India, boosting category growth.
    Sources: Nielsen, Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Pricing is competitive but slightly higher than regular flours, affecting accessibility.
    Sources: Retail Analysis, Market Watch
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition from other brands in the health flour segment limits market share.
    Sources: Market Share Report, Industry Analysis
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for health-conscious consumers, but niche compared to regular flours.
    Sources: Consumer Reports, Health Trends
Summary
Aashirvaad Chakki Khapli Atta is a strong contender in the health-focused flour market.

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Where to Buy

BigBasket
₹70.00
2-3 days · ⭐ 4.2/5
Buy
Grofers
₹75.00
1-2 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹80.00
N/A · ⭐ 4.3/5
-
More Megastore
₹85.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
70.00 2-3 days 4.2/5 Buy Now
Grofers
75.00 1-2 days 4.0/5 Buy Now
Reliance Fresh
80.00 N/A 4.3/5 -
More Megastore
85.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.160.00 Rs.169.00

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Aashirvaad Chakki Khapli Atta, 1 kg, Ancient Wheat Flour

Estimated Delivery: 2-3 days
In Stock COD

AI Q&A

What is the difference between Chakki Khapli Atta and regular wheat flour?

The differences between Aashirvaad Chakki Khapli Atta and regular wheat flour include:

  • Chakki Khapli Atta is made from premium quality Kapli wheat, while regular wheat flour may use different wheat varieties.
  • It is stone ground, preserving nutrients and flavor, unlike many regular flours that are industrially processed.
  • Rich in fiber and essential nutrients, it offers a healthier alternative.
  • Ideal for making soft and fluffy rotis, it retains the natural taste of wheat.
  • Chakki Khapli Atta may be more expensive and less available than regular flour.
Is this flour suitable for making gluten-free recipes?

Aashirvaad Chakki Khapli Atta is made from ancient wheat and is not suitable for gluten-free recipes. It is specifically designed for making rotis, chapatis, and other Indian breads, which require gluten for texture and structure.

How should I store Aashirvaad Chakki Khapli Atta to maintain freshness?

To maintain the freshness of Aashirvaad Chakki Khapli Atta, store it in a cool, dry place away from direct sunlight. Ensure the package is tightly sealed to prevent moisture and pests from entering. For longer shelf life, consider transferring the flour to an airtight container. Keep it away from strong odors to preserve its natural flavor.

Can this flour be used for baking, or is it only for making rotis?

Aashirvaad Chakki Khapli Atta is primarily ideal for making rotis, chapatis, and other Indian breads. However, it can also be used for baking, as it retains the nutrients and flavor of the wheat. Key features include:

  • Made from premium quality Kapli wheat
  • Stone ground to preserve nutrients
  • Rich in fiber and essential nutrients
  • Helps in making soft and fluffy rotis

It is suitable for health-conscious individuals and can be used in everyday cooking.

What are the nutritional benefits of using ancient wheat flour?

Aashirvaad Chakki Khapli Atta offers several nutritional benefits:

  • Rich in fiber, promoting digestive health.
  • Contains essential nutrients, supporting overall well-being.
  • Stone ground to preserve natural taste and nutrients.
  • Healthier alternative to regular wheat flour.
  • Ideal for making soft and fluffy rotis.

Perfect for health-conscious individuals and suitable for all age groups.

Is this product suitable for people with dietary restrictions?

Aashirvaad Chakki Khapli Atta is made from premium quality Kapli wheat and is rich in fiber and essential nutrients. It is suitable for health-conscious individuals and can be used in everyday cooking. However, specific dietary restrictions are not mentioned in the product facts. Therefore, I don't have that info regarding its suitability for specific dietary restrictions.

These answers are curated for this product.

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Best price
Rs.160.00 Rs.169.00