Aashirvaad Multigrain Atta 5kg

0 reviews

Smart Rank ⓘ 83/100

Based on Market Score (79/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a nutritious blend of 6 grains with Aashirvaad Atta, perfect for health-conscious individuals seeking a wholesome meal.
High in fiber, this multigrain atta supports better digestion and gut health, making it a smart choice for your diet.
Versatile and rich in vitamins and minerals, it's ideal for making chapatis, parathas, and more for your family.
While slightly pricier than regular options, the added health benefits make it a worthwhile investment for a healthy lifestyle.

Market-Based Score (India)

79/100 (3.95/5)

Good value

Aashirvaad Atta with Multigrains is a strong contender in the healthy flour segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	16,982
Total / Avg	4.40★	16,982

Consensus: 4.40★ from 16,982 total reviews

Rs.321.00 Rs.374.00

Best price from

Amazon.in

Key Features

Category	Atta
Weight	5kg
Nutrition	Blend of 6 grains
Fiber	High
Usage	Chapatis, Parathas
Pros	Rich in nutrients, Versatile, Aids weight management
Cons	Taste differs from regular atta, Higher price than regular options

Details

Key Features: - Contains a blend of 6 different grains for added nutrition - High in fiber for better digestion and gut health - Retains the goodness of all grains for a wholesome meal

For whom: - Ideal for health-conscious individuals looking for a nutritious option - Suitable for households looking to incorporate more grains into their diet

Pros: - Rich in nutrients like vitamins, minerals, and antioxidants - Versatile in use, perfect for making chapatis, parathas, and more - Helps in weight management and maintaining a healthy lifestyle

Cons: - Some may find the taste of multigrain atta different from regular atta - Priced slightly higher than regular atta options

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High fiber and multigrain features align well with health-conscious consumer preferences.	Euromonitor, FMCG News
Brand Strength	20	18	Aashirvaad is a trusted brand in the Indian market, enhancing consumer loyalty.	IDC, Kantar
Category Momentum	20	15	The demand for healthy flours is rising in India, boosting category growth.	Nielsen, Mintel
Price Positioning	20	14	Competitively priced for the quality offered, appealing to value-seeking customers.	Market Research, Statista
Competition	10	8	Strong competition exists, but Aashirvaad maintains a leading position in the segment.	FMCG Insights, Business Standard
Use-case Advantage	5	4	Ideal for various cooking needs, but niche compared to all-purpose flours.	Consumer Reports
Final Market Score	100	79/100 (3.95/5)	Aashirvaad Atta with Multigrains is a strong contender in the healthy flour segment.

Market-Based Score

79/100 (3.95/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High fiber and multigrain features align well with health-conscious consumer preferences.

Sources: Euromonitor, FMCG News
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Aashirvaad is a trusted brand in the Indian market, enhancing consumer loyalty.

Sources: IDC, Kantar
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for healthy flours is rising in India, boosting category growth.

Sources: Nielsen, Mintel
Price Positioning 14/20

Weight: 20

Contribution: 14

Rationale: Competitively priced for the quality offered, appealing to value-seeking customers.

Sources: Market Research, Statista
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Strong competition exists, but Aashirvaad maintains a leading position in the segment.

Sources: FMCG Insights, Business Standard
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for various cooking needs, but niche compared to all-purpose flours.

Sources: Consumer Reports

Summary

Aashirvaad Atta with Multigrains is a strong contender in the healthy flour segment.

Quick Compare

Aashirvaad Multigrain Atta 5kg

Rs.374.00

⭐ Reviews Summary

✅ What Users Love

Spacious compartments with deep pouches
Great value for money
Comfortable for office/college/travel

⚠️ What to Watch

Zippers/straps feel less durable than premium brands
Materials look basic/plain
Threads may fray with heavy use

Fortune Fresh Atta 5kg 5 kg

Rs.268.00

⭐ Reviews Summary

✅ What Users Love

High quality with no maida, pure whole wheat flour.
Freshness and fine texture enhance baking and cooking.
Good value for money in a convenient 5 kg pack.

⚠️ What to Watch

Some users report inconsistent quality between batches.
Packaging may not be sturdy enough for long-term storage.
A few customers find the flour to be too coarse for certain recipes.

Aashirvaad Multigrain Atta 1kg

Rs.0.00

⭐ Reviews Summary

✅ What Users Love

Spacious compartments with deep pouches
Great value for money
Comfortable for office/college/travel

⚠️ What to Watch

Zippers/straps feel less durable than premium brands
Materials look basic/plain
Threads may fray with heavy use

Fortune Chana Dal Flour 1kg 1 kg

Rs.169.00

⭐ Reviews Summary

✅ What Users Love

High quality and fine texture for cooking
Versatile ingredient for various recipes
Good value for the quantity offered

⚠️ What to Watch

Some customers reported packaging issues
Occasional complaints about freshness
Limited availability in certain regions

Where to Buy

BigBasket

₹285.00

1-2 days · ⭐ 4.3/5

Buy

Grofers

₹290.00

2-3 days · ⭐ 4.2/5

Buy

Reliance Fresh

₹300.00

N/A · ⭐ 4/5

More Megastore

₹295.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	285.00	1-2 days	4.3/5	Buy Now
Grofers	290.00	2-3 days	4.2/5	Buy Now
Reliance Fresh	300.00	N/A	4/5	-
More Megastore	295.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Aashirvaad Atta with Multigrains, 5kg pack, The High Fibre Atta Estimated Delivery: 2-3 days In Stock	Rs.321.00 Rs.374.00 COD	GO TO STORE GO TO STORE
Aashirvaad Atta with Multigrains, 5kg pack, The High Fibre Atta Estimated Delivery: 2-3 days In Stock COD

AI Q&A

What grains are included in Aashirvaad Atta with Multigrains?

Aashirvaad Atta with Multigrains contains a blend of 6 different grains, providing added nutrition and high fiber for better digestion. It retains the goodness of all grains for a wholesome meal.

How does the high fiber content benefit digestion?

The high fiber content in Aashirvaad Atta with Multigrains benefits digestion by:
- Promoting regular bowel movements
- Supporting gut health
- Aiding in weight management
- Enhancing nutrient absorption
- Contributing to a feeling of fullness, which can help control appetite.

Can this flour be used for making different types of bread?

Yes, Aashirvaad Atta with Multigrains can be used for making different types of bread. It is versatile and perfect for making chapatis, parathas, and more.

Is this product suitable for individuals with gluten sensitivities?

This product contains a blend of 6 different grains, but it does not specify if it is gluten-free. Therefore, I cannot confirm its suitability for individuals with gluten sensitivities.

What are the nutritional benefits of using multigrain flour over regular flour?

Using multigrain flour offers several nutritional benefits over regular flour:

Contains a blend of 6 different grains for added nutrition.
High in fiber, promoting better digestion and gut health.
Rich in vitamins, minerals, and antioxidants.
Helps in weight management and supports a healthy lifestyle.
Retains the goodness of all grains for a wholesome meal.

Ideal for health-conscious individuals and those looking to incorporate more grains into their diet.

How should I store this flour to maintain its freshness?

To maintain the freshness of Aashirvaad Atta with Multigrains, store it in a cool, dry place away from direct sunlight. Use an airtight container to prevent moisture and pests from affecting the flour. Keeping it sealed will help retain its nutritional value and flavor for a longer period.

These answers are curated for this product.