Baidyanath Asli Ayurved Shikakai and Bhringraj Nourishing Shampoo - Hair Strengthening Formula with Coconut Oil - 200 ML Pack of 2 - Sulfate and Paraben Free

This Baidyanath Asli Ayurved Shikakai and Bhringraj Nourishing Shampoo is a natural hair care product that is designed to strengthen and nourish your hair. It contains the goodness of Shikakai and Bhringraj, which are known for their hair conditioning and strengthening properties.

Key Features:
- Sulfate and Paraben-free formula
- Contains natural ingredients like Shikakai and Bhringraj
- Helps in strengthening and nourishing hair
- Coconut oil helps in moisturizing and conditioning hair

For whom:
This shampoo is suitable for all hair types, especially for those who are looking for a natural and Ayurvedic solution for their hair care needs. It is ideal for people who want to strengthen their hair and promote hair growth.

Pros:
- Natural ingredients that are safe for regular use
- Helps in reducing hair fall and promoting hair growth
- Nourishes and conditions the hair, leaving it soft and shiny

Cons:
- Some users may find the consistency of the shampoo to be too thin
- The scent of the shampoo may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shikakai and Bhringraj are popular Ayurvedic ingredients for hair care.	Ayurveda Today
Brand Strength	20	18	Baidyanath is a trusted Ayurvedic brand with a loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 sulfate and paraben-free shampoos.	Retail Today
Competition	10	8	Facing competition from other Ayurvedic hair care brands in the market.	Market Watch
Use-case Advantage	5	5	Addresses the need for strengthening and nourishing hair naturally.	Beauty Insights
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to brand trust, natural ingredients, and competitive pricing.

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