Ayur Herbal Shampoo 1L for Natural Hair Care

Ayur Herbal Shampoo is a natural and gentle formula that cleanses the scalp and hair effectively while nourishing and strengthening the hair follicles. It is free from harmful chemicals and suitable for all hair types.

Key Features: - Enriched with natural ingredients like amla, shikakai, reetha, neem, and aloe vera - Helps in reducing hair fall, dandruff, and dryness - Leaves the hair feeling soft, shiny, and manageable - Refreshing herbal fragrance - Affordable and comes in a large 1-liter bottle

For whom: Ayur Herbal Shampoo is suitable for both men and women looking for a gentle and natural hair cleansing solution. It is ideal for those with sensitive scalp or hair prone to damage.

Pros: - Natural ingredients that promote healthy hair growth - Suitable for daily use - Large bottle size offers great value for money - Helps in reducing hair fall and dandruff Cons: - May not lather as much as chemical-laden shampoos - Some users may find the herbal scent too strong

Overall, Ayur Herbal Shampoo is a great option for those looking for a natural and effective hair cleansing solution that promotes hair health and strength.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size meets the needs of Indian consumers seeking value for money.	Nielsen
Brand Strength	20	10	Established brand reputation in the herbal hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoos in the market.	GfK
Competition	10	6	Facing moderate competition from other established herbal shampoo brands.	IRI
Use-case Advantage	5	5	Specifically formulated for natural hair care needs of Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Ayur Herbal Shampoo 1L offers a competitive herbal hair care solution in the Indian market.

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