Axiom Mukti Gold Herbal Hairwash Conditioner Blend of 15 Ayurvedic Herbs For Nourishing Hair Repairs Dry Damaged Hair Paraben Sulphate Free For all Hair Types 400mL Pack of 2

Axiom Mukti Gold Herbal Hairwash Conditioner Blend of 15 Ayurvedic Herbs For Nourishing Hair Repairs Dry Damaged Hair Paraben Sulphate Free For all Hair Types 400mL Pack of 2

Key Features: - Contains a blend of 15 Ayurvedic herbs for nourishing and repairing dry damaged hair - Paraben and Sulphate free formula - Suitable for all hair types - Comes in a pack of 2, each bottle is 400mL

For whom: This Axiom Mukti Gold Herbal Hairwash Conditioner is perfect for anyone looking to nourish and repair their dry damaged hair. It is suitable for all hair types, making it a versatile option for anyone in need of a quality conditioner.

Pros: - Blend of 15 Ayurvedic herbs provides natural nourishment - Paraben and Sulphate free formula is gentle on hair - Suitable for all hair types, making it versatile - Comes in a pack of 2 for added value

Cons: - Some users may find the herbal scent to be strong - The large 400mL bottles may be too bulky for travel

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of 15 Ayurvedic herbs catering to the need for nourishing and repairing dry damaged hair.	India Retailing
Brand Strength	20	18	Established brand with a focus on herbal and natural ingredients.	Brand Equity
Category Momentum	20	15	Growing demand for herbal hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, offering value for money proposition.	Retail Today
Competition	10	8	Facing competition from other established herbal hair care brands in the market.	Beauty Market Watch
Use-case Advantage	5	5	Suitable for all hair types, addressing a wide consumer base.	Haircare India
Final Market Score	100	76/100 (3.80/5)	Competitively priced herbal conditioner with a strong brand presence in a growing market segment.

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