Axe Signature Collection Black Series For Men Deodorant MYSTERIOUS Body Spray Perfume Deo 122ml

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Axe Signature Collection Black Series For Men Deodorant MYSTERIOUS Body Spray Perfume Deo 122ml
Smart Rank ⓘ 71/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting fragrance for men who want to feel confident and fresh all day
  • Mysterious scent sets you apart with a unique and alluring appeal
  • Convenient spray bottle for easy application on the go
  • Keeps you smelling great for hours with a refreshing and masculine scent

Market-Based Score (India)

76/100 (3.80/5)
Good value
Axe Signature Collection Black Series Deodorant is well-positioned in the competitive Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 350
Total / Avg 3.80★ 350
Consensus: 3.80★ from 350 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting fragrance
  • Masculine scent
  • Attractive packaging

⚠️ What to Watch

  • Some users found the scent too strong
  • May cause irritation for sensitive skin
  • Price is higher compared to other deodorants
Rs.189.00 Rs.325.00
Best price from Amazon.in Amazon.in
Key Features
Category Deodorant
Fragrance Mysterious
Volume 122ml
Application Spray
Long-lasting Yes
Scent Type Masculine
Ideal For Evening Wear
Pros Bold and captivating scent
Cons Strong scent for everyday wear
Price 280.0000
Details

Axe Signature Collection Black Series For Men Deodorant MYSTERIOUS Body Spray Perfume Deo 122ml

The Axe Signature Collection Black Series For Men Deodorant is a high-quality body spray that exudes a mysterious and alluring fragrance. It is perfect for men who want to make a bold statement with their scent.

Key Features:
- Long-lasting fragrance that keeps you fresh all day
- Masculine and mysterious scent that is perfect for evening wear
- Convenient spray bottle for easy application
For whom:
This deodorant is ideal for men who want to stand out with a bold and captivating scent. It is perfect for those who enjoy wearing a fragrance that is both masculine and mysterious.

Pros:
- Long-lasting fragrance that will keep you smelling great all day
- Convenient spray bottle for easy application
- Masculine and alluring scent that is perfect for evening wear

Cons:
- Some users may find the scent too strong for everyday wear
- The price point may be higher than other deodorants on the market
- May not be suitable for those with sensitive skin or allergies to certain ingredients.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features align well with preferences of Indian consumers. Hindu Business Line, India Retailing
Brand Strength 20 18 Axe is a well-established brand in the Indian market. ET Brand Equity, Brand Finance
Category Momentum 20 15 Strong growth in deodorant market in India. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar products in the market. Business Today, Financial Express
Competition 10 10 Facing strong competition from other popular deodorant brands. Livemint, The Economic Times
Use-case Advantage 5 3 Offers long-lasting fragrance suitable for Indian climate. India Today
Final Market Score 100 76/100 (3.80/5) Axe Signature Collection Black Series Deodorant is well-positioned in the competitive Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features align well with preferences of Indian consumers.
    Sources: Hindu Business Line, India Retailing
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Axe is a well-established brand in the Indian market.
    Sources: ET Brand Equity, Brand Finance
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong growth in deodorant market in India.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Business Today, Financial Express
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing strong competition from other popular deodorant brands.
    Sources: Livemint, The Economic Times
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers long-lasting fragrance suitable for Indian climate.
    Sources: India Today
Summary
Axe Signature Collection Black Series Deodorant is well-positioned in the competitive Indian market.

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Where to Buy

Amazon India
₹249.00
2-3 days · ⭐ 4.3/5
Buy
Flipkart
₹249.00
2-4 days · ⭐ 4.2/5
Buy
Shoppers Stop
₹299.00
N/A · ⭐ 4.1/5
-
Reliance Fresh
₹289.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
249.00 2-3 days 4.3/5 Buy Now
Flipkart
249.00 2-4 days 4.2/5 Buy Now
Shoppers Stop
299.00 N/A 4.1/5 -
Reliance Fresh
289.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.189.00 Rs.325.00

 GO TO STORE GO TO STORE

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Rs.189.00 Rs.325.00