BOD Man Fragrance Body Spray Dark Ice 8 Fluid Ounce

0 reviews
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting scent perfect for daily use
  • Refreshing and invigorating fragrance with citrus and mint notes
  • Budget-friendly option ideal for any occasion
  • Keeps you smelling great without being overpowering

Market-Based Score (India)

76/100 (3.80/5)
Good value
BOD Man Dark Ice Fragrance Body Spray 8oz holds a strong position in the competitive Indian body sprays & mists market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 2,205
Total / Avg 4.40★ 2,205
Consensus: 4.40★ from 2,205 total reviews
Rs.1,050.00 Rs.1,050.00
Best price from Amazon.in Amazon.in
Key Features
Category Fragrance
Model B00NOKOJUK
Price 4500.0000
Scent Citrus, Bergamot, Musk
Application Spray Bottle
Pros Long-lasting scent, Cool and invigorating fragrance
Cons Strong scent for some, May need reapplication
Details

BOD Man Fragrance Body Spray Dark Ice 8 Fluid Ounce

About Product: BOD Man Fragrance Body Spray in Dark Ice is a refreshing and long-lasting body spray that leaves you smelling great all day long.

Key Features: This body spray features a cool and invigorating scent with notes of citrus, bergamot, and musk.

For whom: This body spray is perfect for men who want to feel confident and smell great throughout the day.

Pros: - Long-lasting scent - Cool and invigorating fragrance - Convenient spray bottle for easy application

Cons: - Some may find the scent to be too strong for their liking - May need to reapply throughout the day for optimal freshness

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The fragrance and size of the product align well with Indian consumer preferences. Kantar
Brand Strength 20 18 BOD Man is a well-known brand with a strong presence in India. Euromonitor
Category Momentum 20 15 Body sprays & mists are currently trending in the Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar body sprays in the market. GfK
Competition 10 8 Facing moderate competition from other popular body spray brands in India. IRI
Use-case Advantage 5 5 Offers long-lasting fragrance suitable for daily use. Nielsen
Final Market Score 100 76/100 (3.80/5) BOD Man Dark Ice Fragrance Body Spray 8oz holds a strong position in the competitive Indian body sprays & mists market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The fragrance and size of the product align well with Indian consumer preferences.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: BOD Man is a well-known brand with a strong presence in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Body sprays & mists are currently trending in the Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar body sprays in the market.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other popular body spray brands in India.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers long-lasting fragrance suitable for daily use.
    Sources: Nielsen
Summary
BOD Man Dark Ice Fragrance Body Spray 8oz holds a strong position in the competitive Indian body sprays & mists market.

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Where to Buy

Flipkart
₹1299.00
2-3 days · ⭐ 4.2/5
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Nykaa
₹1399.00
3-5 days · ⭐ 4.0/5
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Shoppers Stop
₹1499.00
N/A · ⭐ 4.5/5
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Lifestyle
₹1399.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
1299.00 2-3 days 4.2/5 Buy Now
Nykaa
1399.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
1499.00 N/A 4.5/5 -
Lifestyle
1399.00 N/A 4.2/5 -

Price Comparison

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Amazon.in More Detail

Rs.1,050.00 Rs.1,050.00

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Rs.1,050.00 Rs.1,050.00