Axe Apollo Deodorant - 48H Protection - 150ml

Axe Apollo Sage Cedarwood Deodorant Body Spray is a high-quality deodorant spray designed specifically for men. This product provides 48-hour odor protection, ensuring you stay fresh and confident throughout the day. The invigorating scent of sage and cedarwood leaves you feeling refreshed and revitalized.

Key Features: - 48-hour odor protection - Invigorating scent of sage and cedarwood - Easy-to-use body spray format - Convenient 150ml size for on-the-go freshness

For Men: This deodorant body spray is perfect for men who lead an active lifestyle and want long-lasting freshness. Whether you're at the gym, heading to work, or going out with friends, Axe Apollo Sage Cedarwood Deodorant Body Spray will keep you feeling and smelling great.

Pros: - Long-lasting odor protection - Refreshing and invigorating scent - Easy to apply and carry with you - Suitable for all skin types

Cons: - Some may find the scent to be too strong - May need to reapply after intense physical activity or in hot weather

Overall, Axe Apollo Sage Cedarwood Deodorant Body Spray is a reliable and effective option for men looking to stay fresh and confident all day long. Try it out and experience the long-lasting odor protection and invigorating scent for yourself.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like 48H odor protection and invigorating scent align with Indian consumer preferences.	Kantar
Brand Strength	20	15	Axe is a well-established brand in the Indian market.	Euromonitor
Category Momentum	20	10	Strong growth in men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from other established brands offering similar products.	IRI
Use-case Advantage	5	5	Addresses the need for long-lasting and refreshing body spray for men.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Axe Apollo Sage Cedarwood Deodorant Body Spray for Men is well-positioned in the growing men's grooming market in India.

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