Aveeno Scalp Soothing Fresh Greens Blend Conditioner for Volume Thickness and Refresh Sulfate Free Conditioner No Dyes or Parabens 12 fl oz 4067311

Aveeno Scalp Soothing Fresh Greens Blend Conditioner for Volume Thickness and Refresh Sulfate Free Conditioner No Dyes or Parabens 12 fl oz 4067311

This Aveeno Scalp Soothing Fresh Greens Blend Volume-Boosting Conditioner is specially formulated to nourish and volumize your hair while soothing your scalp. It is sulfate-free and does not contain any dyes or parabens, making it a gentle and safe choice for all hair types.

Key Features:
- Formulated with a Fresh Greens Blend of cucumber, thyme, rosemary, and peppermint to invigorate and nourish your scalp
- Helps to add body and volume to your hair while leaving it soft and manageable
- Gentle formula is suitable for all hair types, including color-treated hair
For whom:
This conditioner is perfect for anyone looking to soothe their scalp, add volume to their hair, and maintain healthy, beautiful locks. It is suitable for all hair types and is gentle enough for daily use.

Pros:
- Sulfate-free formula is gentle on hair and scalp
- Fresh Greens Blend nourishes and invigorates the scalp
- Adds volume and body to hair without weighing it down
Cons:
- Some users may prefer a stronger scent
- May not be moisturizing enough for very dry or damaged hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free, dye-free, and paraben-free formulation aligns with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	Aveeno is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the Indian market.	Kantar
Competition	10	8	Facing competition from both international premium brands and local players offering similar products.	Nielsen
Use-case Advantage	5	5	Addresses scalp soothing and volume-boosting needs, which are key concerns for Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Aveeno Scalp Soothing Fresh Greens Blend Volume-Boosting Conditioner is well-positioned in the Indian market with its premium features and competitive pricing.

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