Aveeno Dermexa Emollient Cream 200ml for Extremely Dry Skin

Aveeno Dermexa Emollient Cream is specially formulated for very dry and sensitive skin. It helps to relieve itching and irritation while moisturizing and hydrating the skin.

Key Features: - Formulated with colloidal oatmeal to soothe and protect the skin - Contains ceramides to help restore the skin's natural moisture barrier - Fragrance-free and suitable for sensitive skin - Provides long-lasting hydration and relief from dryness

For whom: This emollient cream is ideal for those with very dry and sensitive skin, including individuals with eczema or psoriasis. It is gentle enough for daily use and can be used on both adults and children.

Pros: - Relieves itching and irritation - Moisturizes and hydrates the skin - Restores the skin's natural moisture barrier - Suitable for sensitive skin - Long-lasting hydration

Cons: - Can be a bit greasy for some individuals - May not absorb quickly into the skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aveeno Dermexa Cream meets the needs of extremely dry skin.	GfK
Brand Strength	20	18	Aveeno is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing competition from other established skincare brands.	Kantar
Use-case Advantage	5	5	Addresses a specific and common skin issue in India.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Aveeno Dermexa Cream is well-positioned in the Indian skincare market.

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