Aveeno active naturals Daily Moisturizing Lotion 18 fl oz 532 ml
Smart Rank ⓘ
81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Clinically proven to improve skin health in just one day
- Formulated with natural ingredients like oatmeal
- Non-greasy and fragrance-free for all skin types
- Hydrates and nourishes dry or sensitive skin effectively
Market-Based Score (India)
76/100 (3.80/5)
Good value Aveeno Active Naturals Daily Moisturizing Lotion is well-positioned in the growing Indian premium body lotion market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.5★ | 832 |
Total / Avg | 4.50★ | 832 |
Consensus:
4.50★ from 832 total reviews
Key Features
Category | Skincare |
---|---|
Product Name | Aveeno Active Naturals Daily Moisturizing Lotion |
Volume | 18 fl oz (532 ml) |
Key Ingredients | Oatmeal, Emollients |
Texture | Non-greasy, Fast-absorbing |
Fragrance | Fragrance-free |
Skin Types | All skin types |
Dermatologist Recommended | Yes |
Pros | Clinically proven, Trusted brand |
Cons | May be too thin for very dry skin, Bulky packaging |
Details
Aveeno active naturals Daily Moisturizing Lotion 18 fl oz 532 ml
- About Product Aveeno Active Naturals Daily Moisturizing Lotion is a popular skincare product that is designed to provide long-lasting hydration to the skin. Formulated with natural ingredients, this lotion is gentle enough for daily use and is suitable for all skin types.- Key Features This moisturizing lotion is non-greasy and fast-absorbing, leaving the skin feeling soft and smooth. It is enriched with oatmeal and rich emollients to help soothe and moisturize dry, irritated skin. The formula is fragrance-free, making it ideal for sensitive skin.
- For whom Aveeno Active Naturals Daily Moisturizing Lotion is great for anyone looking to hydrate and nourish their skin. Whether you have dry, sensitive, or normal skin, this lotion can help improve skin texture and leave it feeling hydrated and healthy.
- Pros & Cons Pros: This lotion is dermatologist-recommended and clinically proven to improve the health of your skin. It is a trusted brand that has been around for years and is known for its effective skincare products.
Cons: Some users may find the consistency of the lotion to be too thin or not moisturizing enough for very dry skin. Additionally, the packaging may be bulky for travel or on-the-go use.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Aveeno's natural ingredients align with the current trend towards organic skincare products in India. | Euromonitor |
Brand Strength | 20 | 18 | Aveeno is a well-known brand with a positive reputation in India. | Brandwatch |
Category Momentum | 20 | 15 | Growing demand for premium body lotions in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to other premium body lotions in the Indian market. | Retail360 |
Competition | 10 | 8 | Facing competition from local and international brands offering similar natural body lotions in India. | MarketLine |
Use-case Advantage | 5 | 5 | The large size of the bottle offers long-lasting moisturization, appealing to Indian consumers. | BeautyInsider |
Final Market Score | 100 | 76/100 (3.80/5) | Aveeno Active Naturals Daily Moisturizing Lotion is well-positioned in the growing Indian premium body lotion market. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Aveeno's natural ingredients align with the current trend towards organic skincare products in India.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Aveeno is a well-known brand with a positive reputation in India.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for premium body lotions in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to other premium body lotions in the Indian market.Sources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from local and international brands offering similar natural body lotions in India.Sources: MarketLine -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: The large size of the bottle offers long-lasting moisturization, appealing to Indian consumers.Sources: BeautyInsider
Summary
Aveeno Active Naturals Daily Moisturizing Lotion is well-positioned in the growing Indian premium body lotion market.
Quick Compare

Rs.4,000.00
⭐ Reviews Summary
✅ What Users Love
- Hydrates skin effectively
- Absorbs quickly
- Gentle on sensitive skin
⚠️ What to Watch
- May feel greasy for some users
- Scent may be too strong for some
- Pump dispenser can be prone to clogging

Rs.1,200.00
⭐ Reviews Summary
✅ What Users Love
- Refreshing scent
- Leaves skin feeling clean and soft
- Lathers well
⚠️ What to Watch
- May be drying for some skin types
- Scent may be too strong for sensitive individuals
- Packaging can be difficult to open

Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Effective exfoliation
- Good value for money
- Leaves skin feeling smooth
⚠️ What to Watch
- Loofahs wear out quickly
- Some users found the scent too strong
- Packaging could be improved
Where to Buy
Price Comparison
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