Audio-Technica ATH-S220BT Bluetooth Wireless Headphones with Mic | 60H Battery, Over-Ear Headset for Mobile & PC | Fast Charging Bluetooth Earphones with Wired Option

The Audio-Technica ATH-S220BT Bluetooth Wireless Headphones with Mic is a versatile and convenient audio solution for those on the go. Whether you are using them with your mobile device or PC, these headphones offer a seamless listening experience.

Key Features: - 60 hours of battery life for long-lasting listening sessions - Over-ear design for comfortable wear - Built-in microphone for hands-free calling - Fast charging feature for quick power-ups - Bluetooth connectivity for easy pairing with your devices - Wired option for when Bluetooth is not available

These headphones are perfect for music lovers, commuters, gamers, and anyone who needs a reliable and high-quality audio experience while on the move. The over-ear design provides a comfortable fit for extended wear, making them ideal for long trips or workdays.

Pros: - Long battery life means less time spent charging and more time enjoying your favorite tunes - The built-in microphone allows for easy hands-free calling - Fast charging feature ensures you can quickly power up your headphones when needed - Bluetooth connectivity provides a hassle-free pairing experience with your devices - The wired option gives you more versatility in how you use your headphones

Cons: - The over-ear design may not be ideal for those who prefer in-ear headphones - The size of the headphones may be a bit bulky for some users - Some users may experience connectivity issues with certain devices.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long battery life, fast charging, and wired option align well with Indian consumer needs.	Gadgets360
Brand Strength	20	18	Audio-Technica known for quality audio products in India.	Canalys
Category Momentum	20	15	Growing demand for on-ear headphones in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar models in the market.	TechRadar
Competition	10	10	Facing strong competition from established and emerging brands in the segment.	TheVerge
Use-case Advantage	5	3	Versatile for both mobile and PC use, enhancing user experience.	TechCrunch
Final Market Score	100	76/100 (3.80/5)	Audio-Technica ATH-S220BT offers a compelling mix of features and value in the Indian on-ear headphones market.

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