Audio-Technica ATH-M40X Professional Studio Monitor Over-Ear Headphones (Black)

The Audio-Technica ATH-M40X headphones are designed for professional studio monitoring and mixing, delivering accurate sound reproduction and exceptional clarity. They feature 40mm drivers with rare earth magnets and copper-clad aluminum wire voice coils for a wide frequency response and deep bass extension.

Key features of the ATH-M40X include their collapsible design for easy portability, swiveling earcups for convenient one-ear monitoring, and a circumaural design for excellent sound isolation. The headphones also come with a detachable cable and a carrying pouch for added convenience.

These headphones are ideal for musicians, sound engineers, and audio professionals who require accurate sound monitoring for recording and mixing. Their closed-back design and excellent sound isolation make them suitable for use in noisy environments where outside noise needs to be minimized.

Pros: The ATH-M40X headphones offer a balanced sound signature with clear highs, detailed mids, and punchy lows. They are comfortable to wear for extended periods thanks to their cushioned earpads and headband. The collapsible design and detachable cable add to their convenience and portability.

Cons: Some users may find the clamping force of the headphones to be a bit tight, especially for larger heads. The sound isolation, while effective, may also be too strong for some users who prefer to be more aware of their surroundings.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like professional studio monitor quality appeal to Indian audiophiles.	Headphone Zone
Brand Strength	20	18	Audio-Technica known for quality and reliability in the audio industry.	Brandwatch
Category Momentum	20	15	Growing demand for high-quality audio products in Indian market.	IDC
Price Positioning	20	10	Competitive pricing compared to similar high-end headphones in India.	TechRadar
Competition	10	8	Facing competition from established brands and emerging players in the Indian headphone market.	The Indian Express
Use-case Advantage	5	5	Versatile for studio monitoring and casual listening needs in India.	Gadgets 360
Final Market Score	100	76/100 (3.80/5)	Highly competitive over-ear headphones with strong brand reputation and feature fit for Indian audiophiles.

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