AS IT IS Nutrition Brown Rice Protein 80 Unflavoured - Vegan Meal Supplement Plant Protein - Lab Tested - 1000g

About Product: AS IT IS Nutrition Brown Rice Protein 80 is a plant-based protein supplement designed to provide a convenient and effective source of protein for individuals following a vegan or plant-based diet. Made from brown rice, this protein powder is unflavored, making it versatile for adding to smoothies, shakes, or recipes.

Key Features: - Provides 80% protein content per serving - Lab-tested for purity and quality - Unflavored for easy mixability and versatility - Suitable for individuals with dietary restrictions or preferences - Contains essential amino acids for muscle recovery and growth

For whom: This protein powder is ideal for vegans, vegetarians, athletes, fitness enthusiasts, and individuals looking to increase their protein intake from a plant-based source. It is also suitable for those with lactose intolerance or other dietary restrictions.

Pros: - High protein content - Lab-tested for quality - Versatile and easy to mix - Plant-based and vegan-friendly - Contains essential amino acids

Cons: - Unflavored taste may not appeal to everyone - May not be suitable for individuals with allergies to rice

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and lab-tested quality meet consumer expectations.	Gartner
Brand Strength	20	10	Established brand with good reputation in health supplements.	Euromonitor
Category Momentum	20	15	Growing demand for vegan protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing moderate competition from other vegan protein supplements.	Nielsen
Use-case Advantage	5	5	Versatile product suitable for various dietary needs and preferences.	Statista
Final Market Score	100	66/100 (3.30/5)	Strong market potential for AS IT IS Nutrition Brown Rice Protein 80 in the Indian diet & nutrition segment.

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