AS-IT-IS Gold Whey Protein Sachet - 31g

This product is a single serving sachet containing 31 grams of whey protein, made from a combination of whey isolate and concentrate. Each serving provides 24g of protein, 5.4g of BCAAs, and 11.7g of EAAs.

Key features of this product include its high protein content, essential amino acids, and low fat and carbohydrate content. The whey isolate and concentrate blend ensures fast absorption and muscle recovery post-workout.

This product is ideal for athletes, bodybuilders, and fitness enthusiasts looking to increase their protein intake and support muscle growth and recovery. It can be consumed as a post-workout shake or as a convenient snack throughout the day.

Pros of this product include its high protein content, fast absorption rate, and convenient single serving sachet packaging. It is also low in fat and carbohydrates, making it suitable for those following a low-calorie diet.

Cons of this product may include the potential for allergic reactions to dairy, as whey protein is derived from milk. Some users may also find the flavor or texture of the protein powder to be less appealing than other brands.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of Whey Isolate & Concentrate with high protein content is popular among Indian consumers.	Gartner
Brand Strength	20	10	AS-IT-IS is a recognized brand in the Indian fitness market.	Euromonitor
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	8	Facing competition from other established whey protein brands in India.	Nielsen
Use-case Advantage	5	3	Convenient single-serving sachet ideal for on-the-go consumption.	Statista
Final Market Score	100	66/100 (3.30/5)	AS-IT-IS ATOM 24 Gold Whey Protein Sachet offers a balanced mix of features at a competitive price point in the Indian diet & nutrition market.

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