Artis SoundMax 100 Wireless Bluetooth Speaker with USB, FM, Micro TF Card, Hands Free Calling (Black) (8 W RMS Output)

Key Features:

- Wireless Bluetooth connectivity for seamless music streaming
- Built-in USB port, Micro TF card slot, and FM radio for versatile playback options
- Hands-free calling feature for convenient communication
- Powerful 8W RMS output for immersive sound experience
For whom:

Ideal for music lovers who want a portable speaker with multiple playback options and hands-free calling feature. Perfect for indoor and outdoor use, such as parties, picnics, and gatherings.
Pros:

- Versatile playback options including Bluetooth, USB, Micro TF card, and FM radio
- Clear and powerful sound output for an enjoyable listening experience
- Hands-free calling feature adds convenience and versatility
- Portable and lightweight design for easy transportation
Cons:

- May not have the highest volume output compared to larger speakers
- FM radio reception may vary depending on location
- Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a good mix of features like USB, FM, and TF card support.	GFK
Brand Strength	20	10	Artis has established a decent reputation in the Indian market.	Canalys
Category Momentum	20	15	Growing demand for Bluetooth speakers in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar models in the market.	TechRadar
Competition	10	6	Facing moderate competition from other established brands.	TheVerge
Use-case Advantage	5	5	Versatile speaker suitable for various scenarios.	TechCrunch
Final Market Score	100	66/100 (3.30/5)	Artis SoundMax 100 offers a balanced feature set at a competitive price point.

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