boAt Stone 1200 14W Bluetooth Speaker with Upto 9 Hours Battery, RGB LEDs, IPX7 and TWS Feature(Black)

The boAt Stone 1200 is a powerful 14W Bluetooth speaker designed for music lovers on the go. With its compact size and durable construction, this speaker is perfect for outdoor adventures or impromptu dance parties.

Key features of the boAt Stone 1200 include up to 9 hours of battery life, RGB LEDs for a fun visual experience, IPX7 waterproof rating for worry-free use near water, and TWS (True Wireless Stereo) feature for pairing multiple speakers together.

This speaker is perfect for anyone who loves to listen to music outdoors, whether it be while hiking, camping, picnicking, or just spending time in their backyard. Its rugged design and long battery life make it a reliable companion for any adventure.

Pros: - Powerful 14W output for a loud and clear sound - IPX7 waterproof rating for worry-free use near water - TWS feature for pairing multiple speakers together - RGB LEDs for a fun visual experience Cons: - Some users may find the compact size to be a bit bulky for true portability - Battery life could be longer for extended outdoor use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Competitive features like 14W output, RGB LEDs, and TWS support.	GFK
Brand Strength	20	18	boAt's strong brand presence and reputation in India.	Canalys
Category Momentum	20	15	Growing demand for Bluetooth speakers in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	TechRadar
Competition	10	8	Facing strong competition from brands offering similar features.	TheVerge
Use-case Advantage	5	5	Versatile for both indoor and outdoor use with IPX7 rating.	TechCrunch
Final Market Score	100	76/100 (3.80/5)	boAt Stone 1200 offers a compelling mix of features and value in the Indian Bluetooth speaker market.

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